Monthly Archives: August 2015

Thursday, 27 August 2015, 03:15 pm Written by 

Social bookmarking has sparked a new era of sharing different media.  This online tool allows you to bookmark anything you think may be of interest to others and save the link in a list.  It has fast replaced the more old fashioned techniques such as sharing content through email.  The social bookmarking site works by sharing the link to specified content and saves it into a list created by the users of the website.  This allows others to search for specific content, browse what has been bookmarked and then choose what they wish to view.

There are currently several social bookmarking services available including Twitter, Pinterest, Reddit and Delicious whose influence are beginning to outweigh that of the major search engines because of the simplistic way topics are organized and positioned instead of having to trawl through lists of endless search results to find the information you need.

 

So what do you need to do to get started?  Just follow these simple steps:

1) A way to begin is to visit the various social bookmarking sites to look at the way they are set up – there are two main ways:

  • Copy and paste the link to the web page.
  •  Use widgets, which allow you to bookmark web pages as you are browsing.

2) Choose the social bookmarking site that you wish to use and register for an account.  You will be sent a user-name and password to access the website.

3) Build your list of links and organize your content by using topic keywords or by date.

4) Decide whether you wish you lists to be available publicly or more privately.

  • If your lists are public anyone who uses the site will be able to access the content.
  • If your lists are private you can control who has access to your list.

5) Find other users of the site and link to them by following their list.

Social bookmarking sites have become a popular promotional tool for blogs and websites.  It can also influence the ranking of websites in search engines and directs more visitors to your website which in turn will have a positive effect on your profits.

Monday, 17 August 2015, 03:14 pm Written by 

One of the best methods to establish new business leads and also maintain contact with your existing customer base is through targeted email marketing. This enables you to monitor the performance of your advertising campaign and helps your business to stay securely within its designated advertising budget and maximize the potential for profit and growth. 

 

The following methods can be employed to engage with your customers, attract new business and improve relationships by providing solutions and catering to the needs and interests of your client base:

  • Competitions and contests on your website will attract new customers who will provide you with their personal information and email address for a chance to win a prize.  The information provided can then be added to the existing customer email program with information about what the customer was searching for and then emails that address that customer’s need can send directly to them.
  • Social media is the fastest growing medium for sharing information and opinions about products, services and life events and the benefit of being part of social networking is proving invaluable for generating business leads and new customers. You need to establish an online presence on social media platforms to enable your business to attract visitors, which can then be invited to subscribe to your company for updates, vouchers, announcements and email notifications via the use of a simple form.
  • Email marketing is an effective way to engage with your customers and find out about their interests and needs.  It has the added advantage of allowing you to track the effectiveness of your advertising strategy.  You will be able to discover how many of your customers click on and visit links you place within your email.  This will enable you to see how many of your visitors go on to make an actual purchase.
  • Establishing a solid customer foundation requires advertising through different channels.  As well as social media and contests, traditional advertising through television and radio commercials that mention your website or email contact information will target your specific audience and allow you to become more aware of trends, needs and interests.
Friday, 07 August 2015, 03:12 pm Written by 

New businesses are born every day offering services and products similar to what your business has to offer.  The aim for your business is to be ahead of the crowd, the first site customers see.  If you wish your business to compete in the online business world, you should think seriously about the services of an expert SEO Company.

 

 

A Reputable SEO Service:

  • Knows how to ensure your website is the cream of the crop, establish a strong online presence and maximize the potential of it being listed at the very top of search engine results.
  • Provides highly trained and skilled staff including programmers and designers who can objectively look at your website and make changes that will make your site more attractive, easy to navigate and more user friendly to your customers.
  • Will improve the ranking of your website in search engine results and its current reputation on the Internet.
  • Provide original content and information pages about the services or products provided by your business with links to your company’s website, so that when a customer researches a particular need they have for your product or service, they will find a useful and informative article along with a link to your website in order to purchase the solution to their need. This is known as SEO submission.
  • Will make sure there are no significant errors with your website.  They will put strategies in place to make sure there are no broken links, that images are current and suitable and that page access is instant and displays correctly.
  • Understands that advertisements produce income, but they will ensure that the adverts are not overwhelming and do not detract from the actual purpose of the page itself.
  • Adopt strategies to direct more customers to your website
  • Offer a variety of packages, which are suitable to the needs of your business and your budget.
  • Will save you time to focus on the areas of your business that you need to improve and spend their energy working on your company’s presence in the online world.

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