Monthly Archives: July 2015

Tuesday, 28 July 2015, 03:10 pm Written by 

In the ever-changing environment of Search Engine Optimization where advancements occur and developments emerge constantly, you need a strategy to keep up with this fast paced industry. With the expansion and influence of social media and other digital marketing avenues, you need specialist advice, support and action from a skilled and knowledgeable SEO expert to ensure your business takes advantage of online publicity techniques in order to build your online presence and rank highly within search engine results. 

 

An experienced SEO professional will ensure that they maximize the potential of your business in 2015 by using the following current techniques:

  • Resolving list-ranking problems by taking care of the technical side: ensuring meta tags and keywords are relevant and following guidelines for obtaining a clean certificate with search engines.
  • Developing a strong content marketing campaign for your business in order to provide a valuable and unique solution to the needs of your target audience.
  • Introducing an element of the human touch to relate with customers, reach out and connect with them through the myriad of online channels including social media.
  • Taking notice of the rating of your products, as well as the opinions, reviews and ideas of your customers, which will give you an idea of how your brand is being received, what customers like and what needs to be improved. This is a very important step for any business.
  • Ensuring your website maintains its high search engine ranking by optimizing it for use on mobile devices such as smart phones and tablet. This will enable customers to access the information, products and services they require wherever they are.
  • Establishing a strong online presence on social media platforms because one of the most powerful forces in 2015 will be a social signal. They are the likes, shares, pins, votes and reviews people share through social media and pave the way for your website to become a reputable and solid high ranking listing within search engines as you will be complying with best practice guidelines and earning a good reputation to develop your integrity as a business to trust.
Saturday, 18 July 2015, 03:06 pm Written by 

Promoting and building a successful online business is very different to how things work in the real world where you have to deal with: staffing, overhead costs, advertising and working in different locations. In the world of online business, it’s a completely different arena, but you can ensure your business can flourish and grow with the skills and knowledge of an SEO Specialist.

 The key to the success is to have a website that is search engine optimized by a specialist with the talent required to do the job. As of June 2014, over 42% of the world’s population uses the internet for a variety of reasons. The most common reason was shopping for products and services.

 

An SEO Expert Will Consistently:

  • Be fully focused and committed to the task of promoting your website using search engine optimization,
  • Stay up to date with current changes within search engine optimization,
  • Follow best practice and use a unique and personalized approach for your website to ensure that the search engines are able to find, rank and index your website highly in their results,
  • Analyse your website thoroughly without emotional attachment to discover what needs to be changed or improved to enhance the prospects of your business,
  • Encourage people to visit the website and place you in direct competition with rivals,
  • Create a strategy for your business and work towards achieving agreed targets to maximize the potential of reaching your business goals,
  • Regularly update and keep your website current with original content and images and keep customers informed of updates and changes,
  • Continue to provide you with a high level of service as your business grows and be able to assist you in all business related matters of your online website,
  • Ensure your brand and business is promoted across all areas of the internet including social media and other forums and online channels,
  • Make your website easy to navigate and use, to attract customers and convert visitors into consumers who will return on a regular basis, and
  • Provide you with information and reports about the performance of your online business so you can monitor success.
Wednesday, 08 July 2015, 03:01 pm Written by 

Attracting customers to your website, can be extremely challenging.  If your website fails to be listed on the first page of search results from one of the major search engines, sales and awareness of your brand will be massively affected.  High listing positions in search engines are critical to your business.  If you do not possess the technical knowledge or have the time required to improve your company’s listing position, you may consider hiring the services of a Search Engine Optimization expert. Here are a few points you may wish to consider:

  • Ensure you have a comprehensive synopsis of what the SEO intends to do to improve your website’s ranking and the time-frame they expect to achieve the results they are promising.
  • Ensure they have planned to optimize each page on the website to check for errors, missing images, broken links or other common mistakes.
  • Find out if they offer any other services, for example: writing blogs or preparing information for the press which can all draw attention to the brand.
  • “Best Practice” protocols help the search engines find, rank and index your website.  An SEO specialist should be willing to work closely to these recommendations.  If they use techniques that are questionable, your website may be ranked very low due to violation of the guidelines.
  • Local search techniques to ensure your website is the top result for the products and services offered by your business in your area.  Ensure the SEO knows how to create local listings so they appear at the top of the first page of results.  This will give you the option to include relevant information such as the name of your business, contact details, when you are open, customer feedback and even a map so customers can find you.
  • Communication is one of the most important aspects to any business and employing an SEO is no exception.  With so many different ways to communicate now: phone and email, text, Skype and other methods of social networking.  Determine when and how you will be kept fully informed of what they have been doing and the results of their efforts.

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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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