You might already be familiar with content SEO, or how to use strategized keywords and phrases to increase your website’s ranking in search engines. What many business owners overlook is the viability of utilizing SEO in their company’s business. As new technologies emerge, online videos are increasingly more popular (especially with younger consumers). Because of the diverse customer base you can reach through videos, you can organically increase your company’s rankings with video SEO.
What is Video SEO?
SEO curated specifically for videos is a relatively new technique. In recent years, online video hosting sites (think YouTube) have garnered global attention as a space for easy access to music videos, short films, documentaries, etc.
Video SEO works similar to any other SEO tool. First, you need content (video). Then, you need a keyword that directly relates to your content. Video-based SEO thus works around:
- The title of the video
- Description of the video
- The video’s tags
- The video’s URL
What is a Good Video SEO Campaign?
Like other e-commerce marketing techniques, a “good” video campaign will generate traffic (either directly or indirectly). Basically, a good campaign does the following:
- Optimizes keywords and phrases in all elements of the video (see above)
- Focuses on inbound links
- Utilizes social media
- Enhances the company’s search engine ranking
When you organize your video around keywords, there is a greater likelihood that a potential customer/client will see the video. Likewise, integrating social media into your campaign will help reach a greater audience and help you interact with potential customers/clients. To utilize social media in your video campaign, you might tweet out links to videos, upload videos to a Facebook page, or even have a company YouTube channel with video playlists curated around specific keywords.
Who Can Help My SEO Video Campaign?
Thankfully there are professionals who can direct you in the best possible methods of creating and executing a flawless campaign. Traditional SEO companies often don’t include videos in their services, so seek out SEO companies that cater to video content. Experts in video SEO will be able to properly identify targeted keywords, understanding the nature of search engine algorithms, and will be able to measure the success of your campaign and alter it as necessary.