Monthly Archives: February 2015

Saturday, 28 February 2015, 02:23 pm Written by 

Blogs are a dime a thousand, these days. There are more blogs than there are people on Earth, and more blog posts per second worldwide than there are pancakes eaten in that same second. OK, so we made that up, but it sounds like it could be true, which says something in and of itself.

On one hand, that’s kind of a cool thing — on the other hand, it means that ‘blogging’ is a very heavily done subject. It’s hard to come up with a blog that operates meaningfully differently than other blogs. Sure, you’ve got the microblogs like Twitter and Tumblr versus the macroblogs like WordPress and Blogger, but how much of those differences are based more on user culture rather than anything hardcoded?

What this all means is that if you want your blog to stand out from the crowd, you need something awesome. In fact, you need multiple kinds of awesome, because if you JUST have awesome content, you’ll lose visitors to the dude who has awesome content and doesn’t look like he’s using a stock WordPress theme to put it out there.

Enter  the custom blog creation service. Our people can apply their research and resources to find — or make — you a theme that will fit your content, your audience, and your aesthetic perfectly. And we don’t stop there.

We’ll take your beautiful new husk of a blog, and we’ll stitch it together with our SEO wizardry. We integrate analytics, we install social sharing buttons, we put RSS syndications options in place, we crush spam before it even gets starts, and we’ll put all manner of widgets for both you and your readers into your blog’s side column(s).

If you decide you need us to, we’ll even find a way to take your blog off of whatever site it’s currently occupying and we’ll give it its own URL and hosting space — so even if you already have a blog, our custom blog creation service can rebuild it. We can make it better, faster, and stronger. All you need to do is tell us what you want.

Wednesday, 18 February 2015, 02:20 pm Written by 

Do you know what puts the ‘targeted’ in targeted email marketing? It’s simple: it’s called ‘targeted’ because you know, in theory, exactly who it’s going out to before it’s sent. If you send out an email and you don’t know who it’s going to (because you’re either sending it out to a list that you purchased on the DL, or because you’re literally just typing random email addresses into the bar), that’s called ‘spam.’ And it’s illegal.


Why ‘Spam’?

A lot of people believe that bogus email is called spam because it’s bogus — in the same way that Hormel Spam pork-in-a-can is bogus meat. But that’s a bogus explanation. The real reason does connect back to the luncheon meat, but in a much more roundabout way. During WWII, rations across Britain led to Spam being one of the most heavily-consumed meat products in the UK. Spam was available when little else was, and that meant that cheap diners that couldn’t pay for ‘legitimate’ cuts of meat substituted Spam.

Sometimes, it seemed that Spam was on every item in a diner’s menu. A menu that might consist, for example, of:

  • Egg and bacon
  • Egg, sausage and bacon
  • Egg and Spam
  • Egg, bacon and Spam
  • Egg, bacon, sausage and Spam
  • Spam, bacon, sausage and Spam
  • Spam, egg, Spam, Spam, bacon and Spam
  • Spam, Spam, Spam, egg and Spam
  • Spam, Spam, Spam, Spam, Spam, Spam, baked beans, Spam, Spam, Spam and Spam
  • Lobster Thermidor aux crevettes with a Mornay sauce, garnished with truffle pâté, brandy and a fried egg on top, and Spam.

Those of you with any amount of decades under your belt and a functional funny bone can see where this is going. That menu is from a Monty Python sketch making fun of the prevalence of Spam during the rationing. It was so insanely popular in the early 80s, right when chat relays and the earliest multi-player text games were being introduced on the proto-Internet, that people would jump on one of those chats or games and just start typing ‘SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM…’

And that is why annoying, stupid, mindless text sent to you via any electronic medium is called ‘spam.’  And because it’s annoying, stupid, and mindless, you should never, ever send any to anyone for any reason. We have very efficient and effective methods for targeted email marketing these days. Use them, and let poor Hormel be.

Sunday, 08 February 2015, 02:12 pm Written by 

If you’re not familiar with the phrase, ‘talking turkey’ means ‘to get to the point without a lot of diddling around.’ Today, some of our SEO Experts are here to talk turkey about content marketing: just the truth, unvarnished. Here goes!


The Truth About: What Content Works

The content that works is the content that connects you with your audience. For most industries, that’s the same kind of content that works on everyday people: the stuff you see on Buzzfeed, Upworthiest, and Cracked. Funny, witty takes on material that makes people think. But if your industry is highly technical and specialized, you might do a lot better with something like businesslike and insightful infographics, or long-form, in-depth blog posts that give you a chance to show off your expertise.

The truth is, if you don’t understand what your clientele likes about you, you’re not ever going to be able to create content that appeals to them. Start with market research; implement some exits polls or even make a squeeze page for some bonus content that requires a short poll before the content is delivered. Get the understanding, and built the content to match.


The Truth About: How Much Content is Enough

Common wisdom is that there’s no such thing as too much content, but that’s absurd. There’s definitely a diminishing return after a certain point. Where that point is will vary depending on the size and scope of your audience. Sometimes, your audience is small and predictable: if your business uses remote-control robots to test the inside of massive oil tanks for safety, you’ve got a pretty small client list. If your audience is ‘soccer moms,’ well, it’s a lot broader — there are more kinds of soccer mom than there are kinds of petroleum transport and storage company.

The truth is, if your audience is smaller and narrower, a single piece of excellent content posted on a few key sites can last a month or even more. For the typical small business focused on local SEO, a single piece of excellent content each week is recommended, along with a decent set of social sites to post on. If you’re a large business with a wide customer base in multiple states or countries, a post every other day with links automatically send to every major social media outlet is probably the minimum you should shoot for — all high-quality, of course.

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