Pop quiz, hotshot! See if you can correctly answer these six relatively simple questions about on-page SEO.
- Which of the following is not a ranking factor used by Google: Freshness, domain authority, content uniqueness, or keyword density?
- Which of the following meta tags is not used by Google to determine relevance: Title, Keywords, Description, or Rel-Author?
- Which of the following qualities is not likely to get your webpage penalized for ‘thin content': duplicate content, doorway pages, low word count, or lots of affiliate links?
- Which of the following places should you not place a keyword relevant to your site: the Title meta tag, an image’s alt text, the body copy, or the sidebar?
- Which is more important to your optimization: having a page that provides massive, unique value to a broad audience, or having a page with a robots.txt file that does not block crawler access?
- Which is more important to the SERP results for a newly-minted blog post: social shares, or incoming links from unique root domaints?
- 1. Keyword Density was never, ever, on the list of factors Google used to determine rankings.
- 2. The Keywords meta tag hasn’t been used by Google to determine anything whatsoever for at least five years now.
- 3. Low Word Count has never been part of ‘thin’ content; even very short articles can rank quite highly if they’re high-quality and people respond well to them.
- 4. Trick Question! As long as the keyword flows naturally with the text, there’s no reason to avoid putting it in pretty much anywhere.
- 5. Robots.txt: while massive, unique value is probably the most important thing a web page can provide, if you block crawler access to your page, it will literally never get ranked in the first place.
- 6. Social Shares matter more to the ranking of a new (2 weeks old or less) blog post; as the post ages, social signals are reduced in importance and incoming links’ importance rises.
Are you an <a href=” http://executivedecisionmarketing.com/services.php”>expert? SEO</a> is a field full of myths and misconceptions, and sometimes we don’t know what we think we know. Keep learning and keep earning!