The world of the internet has become increasingly mobile. Consumers and internet users love to use their tablets and smartphones for gathering information, research and shopping. Increasingly, internet commerce has demanded that businesses design and develop mobile websites to stay competitive in their industry. Traditional websites are not designed to be user-friendly on mobile devices and this is where mobile website design becomes vital.
Do I need a Mobile Website?
The answer is a resounding yes. Optimizing your website for mobile usage gives your site visitors and users a seamless experience no matter which device they are using to access your site. User experience is one of the most important determining factors in how long a visitor will stay on your site and if they will move to the next step or not. Responsive mobile website design makes your website compatible with any type of device, regardless of screen size. A responsive and mobile-optimized site will automatically recognize and adjust to provide the best user experience.
A mobile website design should include simplistic qualities. Mobile users are not looking for sites that are too heavy with content or are cumbersome to navigate through. Designs should be minimalistic and facilitate ease of navigation form page to page.
Survey results show that most users will leave a site rather than taking the option to download or choose the mobile option. A responsive website should provide automatic redirection without the user having to take any action. This will prevent you from losing a visitor.
Don’t Ask for Too Much
Your mobile site should only require as much information as you absolutely need to fulfill the customer request or order. Avoid collecting unnecessary data or you run the risk of a user abandoning the process completely. Consider the use of auto-fill fields for information such as city and zip code. The more quickly a user can move through this process, the more likely they are to return to your site in the future.
Call to Action
Strong and clear call to action motivation should be strategically placed throughout your mobile website design. Be sure to feature prompts such as share, like or order within each page.