Monthly Archives: November 2014

Sunday, 30 November 2014, 07:12 pm Written by 

The world of the internet has become increasingly mobile. Consumers and internet users love to use their tablets and smartphones for gathering information, research and shopping. Increasingly, internet commerce has demanded that businesses design and develop mobile websites to stay competitive in their industry. Traditional websites are not designed to be user-friendly on mobile devices and this is where mobile website design becomes vital.

Do I need a Mobile Website?

The answer is a resounding yes. Optimizing your website for mobile usage gives your site visitors and users a seamless experience no matter which device they are using to access your site. User experience is one of the most important determining factors in how long a visitor will stay on your site and if they will move to the next step or not. Responsive mobile website design makes your website compatible with any type of device, regardless of screen size. A responsive and mobile-optimized site will automatically recognize and adjust to provide the best user experience.

Simplicity

A mobile website design should include simplistic qualities. Mobile users are not looking for sites that are too heavy with content or are cumbersome to navigate through. Designs should be minimalistic and facilitate ease of navigation form page to page.

Automatic Redirection

Survey results show that most users will leave a site rather than taking the option to download or choose the mobile option. A responsive website should provide automatic redirection without the user having to take any action. This will prevent you from losing a visitor.

Don’t Ask for Too Much

Your mobile site should only require as much information as you absolutely need to fulfill the customer request or order. Avoid collecting unnecessary data or you run the risk of a user abandoning the process completely. Consider the use of auto-fill fields for information such as city and zip code. The more quickly a user can move through this process, the more likely they are to return to your site in the future.

Call to Action

Strong and clear call to action motivation should be strategically placed throughout your mobile website design. Be sure to feature prompts such as share, like or order within each page.

 

 

Thursday, 20 November 2014, 06:59 pm Written by 

Partnering with an organization to market your company can seem like a risky venture. It’s important that your marketing efforts produce results quickly and without going over your budget. Pay per click advertising can meet this requirement, but you need experts to help you be successful. Knowing what to look for in an agency is vital, so we’ll talk about some tips for choosing the right PPC management agency for your marketing campaign.

 

Know Your Position

Unless you are completely new to ecommerce, you are already aware of how well your website is performing. For example, how many visitors convert to customers? Or how many visitors are you attracting? If you know your position at the beginning of your campaign, you’ll immediately recognize any changes.

Look for Understanding

When you are interviewing prospective PPC management agencies, try to keep your search narrowed to companies that have an understanding of your company’s products and services. The PPC campaign for a brick and mortar store will differ from that for a web-only business. The agency you choose needs to have a good knowledge of the dynamics within your niche or industry. They should also structure your campaign for your particular customer base.

Stick To Your Budget

The first step you should take, even before you begin to search for an agency, is to set your PPC budget and be realistic about what you can afford to invest. Just like with any marketing method, there should be limits set and expected results. On the other hand, you should have done your homework and have an understanding of what an effective campaign should reasonably cost.

Give it Time

The world of marketing is dynamic and changes continuously, especially on the internet. Be prepared to allow two to three months to pass before seeing any reliable results. However, a quality PPC management agency will provide you with analysis of your campaign along with recommended revisions and changes as needed to ensure you have the results you want. Look for an agency that you are able to build a long-term relationship with and that continues to service your campaign well.

Monday, 10 November 2014, 06:06 pm Written by 

One of the most effective internet marketing techniques is PPC, or pay per click advertising. Using PPC increases search engine rankings more rapidly than organic SEO methods. However, this method of advertising can be extremely costly if sound and ethical PPC management practices are not utilized as part of your campaign.

 

Benefits of PPC Campaigns

The use of pay per click will increase in a greater amount of traffic flow to your business’ website. Rather than paying for traditional advertisement, you pay for the use of keywords and phrases that are specific and relevant to your content, services and products. The benefits to your marketing budget and business goals are as follows:

  • Budget: You can establish a set budget for your PPC campaign by day, month or quarter. Once your budget limit is reached, your ads are removed. An alternative is to set an overall figure and allow the ads to run until it is exhausted. A skilled PPC management professional can help you design the budget and strategy that is best for meeting your company goals.
  • Quality Traffic. Your pay per click campaign can be designed to target the type of user and visitor that will provide the greatest value to your business. This ensures you are getting visitors that are more likely to convert to customers.

PPC Management Services

To avoid spending more money than you should for low quality results, you should consult with an experienced PPC management service provider. While many business owners and marketing directors attempt to manage their own pay per click campaigns, most individuals find the task more time-consuming than they anticipated. A PPC management professional brings a great deal of skill and many benefits to your efforts.

  • Keyword research
  • Strategy development
  • Budget Control
  • Traffic analysis
  • Value review
  • Ad revision as needed

The unique skills, strategies and techniques that PPC management providers offer ensure the success of your marketing plan while keeping you within your budget. An increase in quality traffic results in greater revenue and builds a solid customer and client base quickly and effectively. Pay per click advertising combined with other online activities is one of the best tools available.

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