Social bookmarking has become one of the hottest social media trends, with hundreds of sites and millions of users. It has become an incredibly effective online marketing tool that increases site traffic and revenue. Establishing a profile and submitting content puts you and your website in the public domain for very little investment. We’ll talk about the top reasons you want to take advantage of social bookmarking now.
Increased Page Rankings
Search engine bots love bookmarked pages. In the past, our desktops allowed us to bookmark certain sites and pages, but the space for doing so was limited. Social bookmarking sites are free of these limits and additionally, users can share their bookmarks with other users. Including your website URL on your profile and with any content you submit makes your site more visible to the search engine crawlers.
More Search Engines
The use of a social bookmarking site or forum makes your website visible to more search engines, rather than limiting you to one or two. This is a really simple strategy and is remarkably easy to do. However, it does require some initial time investment, but it’s well worth the effort when you begin to see an increase in traffic.
High Quality Backlinks
The backlinks to your webpage from your content being shared are considered to be “one-way” by the search engines. This quality gives your backlinks more weight in the engines and they are viewed as having more value than other sources. Again, the result is an increase in site traffic, more backlinks and more internet exposure.
Stronger Customer Relationships
When social bookmarking is used appropriately and the content you post is relevant and helpful, you will gain a greater measure of trust and credibility with your current and potential customers and clients. Creating a profile puts a face with a company and people feel like they know you better. By offering relevant and valuable articles that provide solutions and practical advice, other site users begin to view you and your company as a source for solving their issues or meeting their needs. You will also enjoy an enhanced brand identity and awareness.