We are living in a digital world, with more than 75% of consumers reporting that they regularly perform product research and purchasing online. The world of ecommerce is highly competitive and to gain an edge on your competition, the services of an expert SEO consultant can be your key to success. Knowing what to look for and how to prepare for your consultation makes a daunting task much less intimidating. We’ll talk about some tips to make the process as smooth and painless as possible.
Before your initial consultation with an SEO specialist, there are some steps you can take to ensure that you are prepared and knowledgeable.
- Know the Jargon. By taking the time to become familiar with the basic jargon and strategies of the world of SEO, you can participate in the conversation about your website fully. You’ll also be able to hold your own and won’t be fooled by fakes or phonies.
- Make a List. There are many aspects of an effective SEO campaign, from PPC to content to keywords. Take the time to write a list of what your expectations and business goals are, and then discuss them point by point with the expert SEO professional you are meeting with.
- Get Recommendations. Use social media and networking circles to ask others if they’ve ever worked with or can recommend an agency or individual. You’d be surprised how willing to share other business owners are.
During the Meeting
It’s important to remember that you are the one doing the interviewing and hiring during the meeting, so don’t be afraid to take charge. Ask detailed questions and make notes of the responses you receive. Ensure that everyone has a good understanding of your industry and your business goals. Collect references and then check them out for authenticity.
After the Meeting
Once you have consulted with an agency or individual, and you have decided to move forward in hiring expert SEO services for your project, ask for a technical review and proposed changes for your ecommerce site. Set regular intervals for reporting and analysis of your campaign – many suggest weekly for the first few months.