Monthly Archives: June 2014

Monday, 23 June 2014, 04:16 pm Written by 

With internet marketing having entered the industry, many SEO specialists and companies have also made an entrance. When it comes to the efficacy of SEO, then all websites are battling for online presence, which is why it is important you choose a SEO specialist who knows exactly what needs to be done.

A Successful SEO Strategy
In order for your SEO strategy to be a success, it is important there is suitable documentation or organic results of your site on search engines. This is the main reason to why many companies tend to focus more on SEO results that are organic, as these help with publicity and raise awareness campaigns for products and services. Additionally, these companies also use directory listings in order to promote the content of the site. Microsoft, Google and Yahoo are the three main search engines, which make the decision whether your sites content is good enough or not. In order to make sure the content is good, you will have to look through some good SEO specialists and ensure the SEO is correctly done.

SEO and the Internet
In the past, a majority of businesses started to ensure their site is search engine optimized, as this is the vital factor if you wish to bring more traffic to your site. Correct SEO is also the answer if you wish to make higher sales, high ROI and to improve the visibility of your brand. Even though the majority of sites are search engine optimized, they all do not achieve rise in traffic, or some may get more than others. The reason behind this is the phrases and keywords that are used. This is one of the main reasons to why SEO specialists should be considered for the job, as they will choose the exact and correct phrases and keywords.

SEO and Online Strategies
When it comes to driving more traffic to your site, there’s a wide range of SEO marketing organizations that can help with this. When it comes to online marketing, this rotates around blogs, articles, registration of directories, developing high quality content and link building. All of which will always move you to a better and higher position.

Friday, 13 June 2014, 04:14 pm Written by 

The world is changing, and it’s no longer enough to maintain an internet presence with just a website. You need something more accessible; as more and more people use smart phones more and more often, they use it to browse the internet, and the architecture involved in desktop website design and mobile website design are two entirely different things. Remember that you want your interface geared toward touch screens, and that your content isn’t so data-heavy as to cause a slow load time! Every second a mobile or tablet user spends at a loading screen is a second they’re more likely to go to another website, and you also don’t want your site to take a while to navigate – you don’t want it to be so large that a mobile browser can’t see every part of the page. Try to keep your page size at something around 320 by 480 pixels.

Keep It Simple
You want your content to be simple and concise – the faster a mobile browser can get the point and figure out what’s going on, the more likely they are to stick around. If you don’t need a picture on your mobile site, get rid of it. They take up a lot of space, and they won’t do a whole lot when it comes to keeping user attention. More than that, you want your design to be simple, with as few clicks as possible from one part of the site to the next – but there are some other tips…

Keep It Quick
Make sure your site has as small an amount taps and swipes as you can stand – the faster a mobile or tablet user can get around the better, and to that regard, make sure to offer exactly what someone on the go is looking for: ways to book your service online, contact details, maps and directions and so on. You can include a redirect somewhere else on the site for the people who might prefer to browse a desktop page.

Keep It Uniform
When it comes to desktop website design and mobile website design, there is one thing you need to keep in mind between the two types of sites: theme and look. Make sure your mobile website carries the same feel as your desktop website so they can be easily identified as part of the same function.

Keep It Spacious (As Much As You Can)
You need to keep things small, simple, and quick – but when it comes to user interface, you don’t want buttons placed too closely together. A mobile user on a fickle touchpad might hit the wrong button by accident and grow frustrated, and frustrated is the last thing you want them to feel.

Tuesday, 03 June 2014, 04:14 pm Written by 

Search engine optimization (SEO) consists of website design, coding, content, as well as a variety of other tactics, which increase the page ranking, drive traffic and create links that are relevant. A site that has been poorly search engine optimized will not have a good rank amongst search engines; neither will it produce good results. Some website owners fully understand dynamics of SEO, but others must leave the job to an expert SEO service.

Importance of SEO
In order for a website to be proficiently optimized, it is important it features the correct keywords, which is something what customers are likely to search for. An individual from an expert SEO service is up-to-date with the effective keywordresearch tools and will continue to search for the keywords, which will not only have your site ranked amongst the top on search engines, but also increase the traffic.

Hiring A SEO Specialist
Someone with an expert SEO background may also be able to both design and manage your website. Obviously, when you hire an expert you would expect to see brand recognition as well as a huge growth in traffic. You can easily leave it to the expert and remain at ease once you’ve hired the SEO expert. When searching for an SEO expert you can look for the following qualities: strong knowledge of web design, keyword analysis, HTML, on and off-page optimization, link development, quality content generation, plus many other skills. All experts have their own strategy they prefer; however, a good SEO manager will be able to approach the task from all angles of optimization.

How to Choose
When it comes to choosing, you must carry out thorough research and ensure the company has a longstanding and solid reputation. You also need to know how long the business has been running for, as well as their client retention rate. You also need to know who you will be working with, as well as who will be carrying out the SEO. Many companies claim to be experts, but turn out as scams. You may also ask for sample reports and references.

SEO experts have the sufficient knowledge and know exactly what it is search engines are looking for in order to rank a site. They also monitor the algorithm changes and stay up-to-date, ensuring they can easily adapt. The specialist will also know how to create a web page that is easily found through web searches, which will meet the need of search engines and its visitors.

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