It is impossible to deny that cell phones and tablets are a fever today. People carry such gadgets all over the place and they simply cannot live without them anymore. It is important to keep in mind that these phones are smart phones and not a common phone. Here users can surf the net, pay their bills have fun and much more. Thinking of that the companies that design sites had to focus on creating light and very nice sites for mobiles so people could continue to surf the web.
It is important to keep in mind that there is a big difference when we compare average sites to the sites that should be used while browsing with a mobile. Here are a couple details that will help you understand why the mobile website design is so important for users.
Easiness: There is no way to deny that when you find a site slow, annoying and full of strange items all over the screen you want nothing but to close the site and go to another site. It is important to invest in high quality mobile website design in order to avoid such issue, otherwise your users will simply go away and not come back anymore.
Speed: Users want to have information fast. Make sure your site provides that!
Give the right importance to the right topics: The screen of a tablet or even mobile is much smaller than the screen of a computer. That is why you need to have the right information delivered to the user fast. He will not have the patience to browse and browse.
Input is also key: Make sure your site is also very easy for users to type on. There is nothing more annoying than to have a faulty site where users have a hard time typing in information.
Be clean and creative at the same time: Who said you cannot be creative while being serious and straight to the point? It is possible to deliver the best of these two worlds for your user. Make sure you invest in high quality developers that way users will come and stay for much longer.