One of the most successful and cost effective ways to market your products or services, is to use targeted email marketing. It is important to be highly focused and to build email list that closely match the particular product that you are marketing to ensure the highest conversion rate.
Targeted Email Is Not Spam
There has been a concentration by some people on achieving the highest mail out numbers possible and this can mean that corners get cut. This has led many people to push for list containing higher and higher numbers of email addresses with less emphasis on the recipient being interested in a particular product or being someone that likes to purchase with mailed out offers. This has become dangerously close to spam with new laws emphasizing that genuine opt in or action can be taken.
Sales Not Mass Emails
The whole point of targeted email marketing is using high quality leads to build a list that you can market to and continue to market to as long as they stay opted in to your list. They have in some way indicated that they are interested in what your business sells so this is half of the battle won. The important next step is to make an offer that has something of value to the people on your list and they way this is presented can make a great deal of difference on how successful you are.
Use a Reputable Company
While some businesses maintain their own targeted email marketing list many look to third party specialists to provide lists and to run the campaign. This means that you are relying on this company to use acceptable techniques to gain the email addresses that are being used. This can include pay per click advertisements, websites that offer free items or information, blogs and other legitimate ways that encourage people that are interest in a product to give their email addresses voluntarily.
Use Your Customers and Website Visitors
When you encourage your website visitors and customers to join your mailing list you can maintain a relationship with them. This gives you a group that expands over time that has already had some sort of relationship with you and your products. This can be a great way to build a list of your own that can be marketed to.