Monthly Archives: September 2013

Thursday, 26 September 2013, 09:56 pm Written by 

To get the most out of your website, social bookmarking should not be overlooked. Everyone that has a website, whether you run an online business or write a blog, wants to get more visitors to their website. There are many different methods for achieving this; though, social bookmarking has shown itself to be one of the most cost effective solutions for increasing traffic. When social bookmarking websites first came into existence, they were mainly used by individuals as a way to keep track of their favorite websites and other random web pages that they may have come across while browsing the internet. Users could then easily categorize and share their bookmarks with others. As these bookmarking sites grew in popularity, web administrators began to notice the advantages that social bookmarking could provide for their websites.

Build Quality Backlinks
The main reason for using social bookmarking is to build quality backlinks back to your website. Each time that you bookmark one of your blog posts or web pages, you are creating a backlink. These quality backlinks can help with the overall ranking of your website in search engine results pages.

Increase Visibility and Boost Business
While quality backlinks are an important part of good SEO practices, using social bookmarking is useful for giving your website more visibility. The top social bookmarking websites are viewed by hundreds of thousands of users each day. In addition to finding a bookmark to your website, users can share your bookmarks with others, increasing the number of backlinks to your site and the number of people that may come across these links.

Get Your Website Indexed Quicker
In addition to link building and visibility, social bookmarking can be used as a form of viral marketing. This helps get your website indexed in search engines quicker, allowing you to reap the benefits of social bookmarking as quickly as possible.

As with any aspect of SEO, the more visitors you can attract to your website, the more successful your online business will become. If the idea of using social bookmarking seems daunting, there are a number of SEO services available that can handle the task for you.

Monday, 16 September 2013, 09:55 pm Written by 

Targeted email marketing is one of the most useful methods of increasing customer retention. This is especially important for local businesses that rely on repeat business. The smaller your market and customer base, the more focus you should put on ensuring that your customers come back. By using targeted email marketing your customers can stay up to date with your latest sales and be aware of your newest products. Whether you operate a local business that solely relies on customers coming into your actual store front, or a portion of your sales are made through your website, targeted email marketing is a cost effective solution for repeat business. Keep reading to learn why targeted email marketing works so well for a local business.

Creating an Email Newsletter
The most common way to begin using targeted email marketing is to send out email newsletters. Before you can do this, you need to have an email list. These email lists can be built through several different methods. The easiest way to build an email list is by providing a sign up section on your website or by including a sign up check box when a customer makes a purchase. If the customer is interested in learning about new products and the latest sales, they are likely to sign up for a newsletter.

Keep Customers Informed with Targeted Email Marketing
Once you have a mailing list, you can start using it to send out a newsletter to inform customers of sales and new products. When you construct these emails, use the same SEO (Search Engine Optimization) practices that are used when creating content for a website. This means that you should include relevant keywords and place them in the subject line, title, and throughout the email. With this type of targeted email marketing you can keep your existing customers coming back for more.

By utilizing targeted email marketing and the top SEO practices, a good marketing campaign can go a long way towards the success of a local business. This is a very convenient method for building customer loyalty and patronage.

Friday, 06 September 2013, 09:54 pm Written by 

In the world of promoting and optimizing websites to get better results in search engine rankings, the top SEO practices are constantly shifting. Search engines are always updating their algorithms for rankings the relevancy of web pages to search queries. This is done in order to prevent web administrators from attempting to trick the search engines into thinking their website is of value. With all of these changes, it can be difficult to know what the top SEO techniques are at any given time. Instead of getting left behind, take a look at these top SEO tips for getting more visitors to your website.

Focus on Content
The first top SEO tip is to make sure that your primary focus for each web page is the actual content that is going to be read by visitors. This is one area of SEO that will always remain important, even more so with search engines such as Google. In addition to ensuring your content is of value, your content should be engaging and easy to read.

Take Advantage of Social Media
Both Facebook and Google+ provide great methods for increasing the visibility of your website. Google has introduced Google+ Communities as a way for people to find other individuals and businesses with similar interests and goals. Facebook uses their Edgerank algorithm to determine how relevant posts and ads are to other people. Use both of these social media giants to build quality backlinks back to your website and allow more people to find your website.

Mobile Website Design
Another top SEO tip is to make sure that your website is optimized for viewing on mobile devices. A growing number of internet users are using mobile search to find businesses and look up information. Mobile users now make up a large portion of daily internet searches and should not be ignored.

Anchor Texts and Link Building
Whenever a link exists on your website, whether it is to another site or another page,make sure that it features a relevant keyword phrase in the text. In addition to optimizing the links on your web site, you need to build quality backlinks back to your website. Both internal links and backlinks are important areas that should be using the top SEO practices.

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