If you go to Wikipedia and search for the keyword “social networking websites” you’ll be presented with a list of 342 of them, none of which are dating sites. These are what are considered the “majors” in the social media world. Many will be familiar to you. Facebook, MySpace, Digg, Linked In, they’re all there. Flickr and YouTube are there (yes, YouTube is a social network), and so is Google+, so you know the list has been updated recently. One thing they all have in common – social bookmarking potential.
Social bookmarking works, but not quite the way you think it does. If you sign up for each of these 342 websites and post a link in your profile, you will have – 342 links. They won’t grow and you won’t get credited for more than that number – unless someone talks about you and sends your link to a friend. Then you could go viral and end up with a bunch of links. It happens. Just ask Tiger Woods. Post a link about a celebrity scandal and the whole world will see it in a matter of hours.
Another way to benefit from social bookmarking is for others to bookmark your site. Say you come across some really cool information in the course of researching for your next round of blog posting. If it’s valuable enough people will want to keep it, so they will bookmark it. How-to lists and recipes are generally considered great for attracting bookmarks. Obscure facts and good jokes aren’t bad either. Be creative and you’ll be surprised at the social media results you can get from a good blog post.
When creating new blogs for our clients we generally include “share” buttons for social media sites like Facebook and Twitter. These allow readers to instantly submit a link to a blog post to their social network friends and followers. You’ll see icons for some of these below this post. Please use them. As a leading Los Angeles SEO firm we know the value of social media and we’re happy to be the beneficiary of it whenever possible.