SEOmoz.com, a leading developer of SEO software, estimates that incoming links are one of the two most important factors impacting small business SEO (the other factor is onsite link metrics).
What are backlinks, anyway?
Backlinks are links from other sites that are directed to your website. Google estimates your Pagerank partly by evaluating the number and quality of your backlinks.
Google is on a never-ending search for quality content. It counts each backlink as a “vote” for your content. The more votes, the better your Pagerank.
How do you get more backlinks? First, create high quality content that people want to share. It is the best long-term strategy. Good content will endure Google updates better than any other factor.
There are some additional tactics you might consider to help speed the acquisition of backlinks:
- Reciprocal Linking- approach websites in your industry or related industries to see if they would be interested in reciprocal linking with your site. This is also known as a link exchange. Be careful, though. The links must be pertinent. If you link your dog-training site to a car wash site, it will actually hurt you.
- Anchor Text- the actual highlighted words in a hyperlink are known as the anchor text. Google looks at the anchor text of incoming links to help it determine what a site is about. If every incoming link to your dog-training site has the anchor text “dog training,” Google sees a consistent pattern and will boost your site in the search results for the phrase “dog training.” The trick is to get that actual hyperlink phrase you want on most or all of your incoming links.
Quality content drives the web. People get on the internet for many reasons but mostly to find answers to a problem. When you provide in depth information that helps people, you are going a long way to increase backlinks and build your Pagerank. And that can only help your small business SEO.