If you’re a business involved with online content and blog posting, your efforts revolve around one thing: being found. All of your creative efforts are instantly discounted by the masses if they can’t be accessed online via a search engine. While many businesses would pour effort into constantly generating new content for search engines to feed off of; there is an alternative to this traditional style of SEO. One of the best ways of generating SEO quality material is to allow users to contribute to your already existing content via a forum. Hosting a forum is both a simple and effective solution for growing your SEO organically. Why does this work?
Forums are a place where knowledge and opinions are shared. If your business offers a product or service that gets people talking, a forum is the perfect place for users of your product to contribute their thoughts and ideas. Think of this as the ultimate way of getting users to supply the type of material that search engines can index. The more content you have the more information a search engine has to appraise your site. Ultimately this can result in more traffic for your online business. If you have the opportunity to indirectly defer some of the content production load to your existing clients, it will not only save you time and energy, but it will also mean a significant return on investment.
The Internet is a much more dynamic setting for customers to interact in. While they may not be frank about their opinions in person, they may be apt to express their true feelings via forum posting. From a customer relations perspective a forum will help you gain insight into your customers’ true satisfaction with your product or service. Using a forum as a user-contributed customer service resource is an excellent way to build a community around your brand. With multiple users contributing content about your product and their experiences with it search engines will be sure to notice and index your available content.
This type of organically grown SEO is invaluable to your online business. It is the perfect way to generate buzz about your business, meet the needs of your clients, and provide a way for customers to reach out to one another, without breaking the bank. The classic example of this would be the user directed do-it-yourself style websites. Users constantly reach out to one another for answers to their questions. Creating a forum may just be the best way of getting noticed. Here at Executive Decision Marketing, we do forum posting as part of our regular organic SEO strategy. Contact us to learn more.