Does anyone even read newspapers anymore? It seems that most folks, at least those who are going to see your website, are getting their news online. If that’s the case, why would you publish press releases in print publications? It’s much better to use an online press release service and let the papers pick it up if they want to. That way, any response you get from print, which will be minimal, will be extra on top of what you get from online traffic – the preferred target of any effective press release.
Newspaper headlines don’t mean as much as they used to. In fact, many people don’t even see them unless they’re portrayed on TV or show up as a story on the web. A great headline is still a great headline, but printed news is now considered cumbersome and wasteful in most circles. It kills trees and uses a number of toxic chemicals that affect the rest of the environment. Even “green” printing processes aren’t really what you would call ecologically friendly. It’s no wonder newspapers are going out of business.
A single press release using electronic media moves faster and reaches more people in minutes than a week of the New York Post, Los Angeles Times, Boston Globe, and Chicago Tribune combined. It’s also more affordable, especially if you combine it with one of our Los Angeles SEO packages. We use this method ourselves and find it to be almost 100% profit at this point. The amount of hits we get from a single press release more than justifies the cost of issuing those releases.
What do you have to say right now that is newsworthy? It can be difficult to come up with a topic for a press release, so we employ writers who have experience doing that type of thing. Here at Executive Decision Marketing, we write hundreds of press releases a week, all fresh original content from some of the best writers in the industry. Your company deserves to be in the news, for good things. Contact us and we’ll put it there.