Monthly Archives: August 2011

Tuesday, 30 August 2011, 07:57 am Written by 

Does anyone even read newspapers anymore? It seems that most folks, at least those who are going to see your website, are getting their news online. If that’s the case, why would you publish press releases in print publications? It’s much better to use an online press release service and let the papers pick it up if they want to. That way, any response you get from print, which will be minimal, will be extra on top of what you get from online traffic – the preferred target of any effective press release.

Newspaper headlines don’t mean as much as they used to. In fact, many people don’t even see them unless they’re portrayed on TV or show up as a story on the web. A great headline is still a great headline, but printed news is now considered cumbersome and wasteful in most circles. It kills trees and uses a number of toxic chemicals that affect the rest of the environment. Even “green” printing processes aren’t really what you would call ecologically friendly. It’s no wonder newspapers are going out of business.

A single press release using electronic media moves faster and reaches more people in minutes than a week of the New York Post, Los Angeles Times, Boston Globe, and Chicago Tribune combined. It’s also more affordable, especially if you combine it with one of our Los Angeles SEO packages. We use this method ourselves and find it to be almost 100% profit at this point. The amount of hits we get from a single press release more than justifies the cost of issuing those releases.

What do you have to say right now that is newsworthy? It can be difficult to come up with a topic for a press release, so we employ writers who have experience doing that type of thing. Here at Executive Decision Marketing, we write hundreds of press releases a week, all fresh original content from some of the best writers in the industry. Your company deserves to be in the news, for good things. Contact us and we’ll put it there.

Thursday, 25 August 2011, 07:55 am Written by 

It’s all about the list. That’s the number one piece of useful information we can give you when it comes to targeted email marketing. Your return and conversion rates are determined by the quality of the contacts you have on your email list. Did you buy them from a marketing company or were they generated through your own efforts? Are they opt-in, double opt-in, or one of those “related site referral” lists that will get you tagged as a spammer more often than not? There are ways to prevent that from happening. Here are our top five tips for effective targeted email marketing:

1) Generate your own list. Don’t buy it from someone else. This is easy enough to do. Have our website design team install an email capture box on your website and we’ll start driving traffic at it. The more traffic, the more contacts will be on your list.

2) Go with opt-in or double opt-in whenever possible. Most services that help you build email lists, like aWeber for instance, have options for opt-in or double opt-in. The more you have the person signing up go through to complete the process, the more likely it is that they are legitimately interested.

3) Don’t use your email list too frequently. You want to make sure they remember who you are and what you are offering, but you don’t want recipients to feel like they’re being hounded. Find a balance.

4) Mix in a few giveaways with your sales presentations. Add some value to you emails that your client and customer base will appreciate. It’s okay to give something away now and then to generate paid business later on.

5) Removes names when requested. Not doing so will get you banned from email services and possibly get your email address shut down. This is not good if you already have a large contact file attached to it.

Executive Decision Marketing has a number of options for creating a targeted email marketing campaign. They are available as stand-alone services or as part of any organic SEO package. We recommend setting up an email capture feature at the very beginning of any marketing campaign. Not only will it be a useful tool in the future, but it will give you an opportunity to gauge the success of the marketing by the amount of sign-ups you get. Contact our office today to learn more.

Saturday, 20 August 2011, 07:52 am Written by 

Some businesses need more of a local internet presence than others. If you are an online service provider with a national or international client base, the local map of your physical location might not be important to you. If you run a retail store that relies on foot traffic, map enhancement and placement should be a key piece of your local internet marketing strategy. Submitting your address to Google maps and other mapping services is one of the first things we do for our clients.

Search engines calculate page rank by the number of links you have coming into your site, the quality of your content, and the relevance of both of those elements. Map placement gives you a boost in those search rankings because the geographic locations to acquire local services and products pop up on the front page of search results. In other words, a Google map placement is a shortcut to Google Page One. If the number of competitors is low in your community, you might just attain local web dominance with very little effort. Getting to the top is easy. Staying there requires more work.

Map enhancement is basically pointing internet users at your map. Think of it as putting the map on display. If you walk into a gas station and see a map book in front of the counter, you might buy it. If it’s tucked away in a box in the back room, you’ll never see it. The web works the same way. We enhance your map placement by creating links and submitting it to directories so it will be seen. Embedding it on your website and in other locations helps also. Our website SEO teams are experts at doing that.

Search engine optimization is not a one-time event; it’s a process, one that needs to happen steadily over time. Here at Executive Decision Marketing, we don’t consider organic SEO a business expense. It’s an investment. Our position at the top of SEO industry search results from Google, Yahoo, and Bing brings us a constant flow of new customers every day. Using the techniques we employ for our own company we can get those same results for yours. Contact us to learn more.

Monday, 15 August 2011, 03:42 pm Written by 

Google Panda was six months ago. Your link count has gone down, then up, then down, and up again. Have things leveled off? With Google, who knows? Their latest venture is a cooperative effort with Bing and Yahoo called Schema. Will that change things in the search marketing world? For those of us who have been at it for a while, change is one constant we have learned to expect. Other constants that we now embrace are variables in the Google algorithm like quality content and high PR linking. Neither changed with Panda and neither will be affected by Schema.

Should you re-do your social bookmarking strategy? If you’re still buying links and directory submissions, yes you should. You might also want to move out of that cave you’ve been living in. Those tactics didn’t work very well before Panda and they don’t work at all now. If you want link juice today you need to think about where your backlinks are going to be coming from. Sites with poor quality content and low PR will hurt your search rankings, not help them. Google link counting isn’t about quantity anymore. It’s about quality and relevance. That’s been our strategy for over a decade.

When it comes to linking on social media, or bookmarking as they often call it, stick with the big names like Digg, Propeller, StumbleUpon, Reddit, and of course Del.icio.us. Others to consider are Newsvine, Fark, Blinklist, Clipmarks, and Shoutwire. Why are we telling you all this when we offer social bookmarking for a fee here at Webwise? We want you to go through and set up each homepage to see how long it takes to actually do what you can simply pay us to do. How much is your time worth?

Executive Decision Marketing is the undisputed leader in Los Angeles SEO. No one else has been around as long as us, so we can easily claim to be the best based on that alone. Despite our history of success, in this business you need to stay on top of what’s happening currently. Social media is still alive and well, and it can be a valuable marketing tool, if you know how to use it. We do. You can try doing social bookmarking on your own or you can contact us and let us do it for you. We’d recommend the latter.

Wednesday, 10 August 2011, 06:26 pm Written by 

If you’ve been reading this blog you know by now that schema is a collaborative effort between Google, Yahoo, and Bing. What they did was develop a new coding system that tells the search engines more accurately what they will find on individual pages in a website. Your shopping cart page and your home page, once lumped together by search spiders, show up as their own separate entities with schema coding. For us, it adds another element to organic SEO. We can now optimize individual pages with more detailed code and descriptions, a benefit to our clients.

Will the collaboration with Google, the first of its kind, lead to more universal actions on the part of Bing and Yahoo? Will they come out with their own version of Panda now? We’re thinking that was inevitable even without this schema effort. What Google did with Panda was make content the most important variable in their algorithm. That had to happen before the internet got too diluted with poor quality, inaccurate articles and blog posts. Those are still being published after Panda, but they won’t ever see the first page of Google searches. We’re hoping Yahoo and Bing follow suit.

Look back at the evolution of the internet and the World Wide Web. It was originally meant to be an academic forum where information could be shared among scholars and research firms, so accuracy and quality weren’t a concern in the beginning. Even a few years in, the integrity of those posting information ensured that most of what you read online was accurate and true. As the demand for more content increased, article writing and distribution sites began to spring up, the first step in the decline of quality on the web. That decline hit its peak in 2002/2003 with the development of social networks.

The freedom to publish what you please is both an attraction and a turn-off to internet users. You can’t censor anything because the web is just too big to regulate, but the search engines can award higher page ranks to those who publish accurate, quality content. That’s what Google Panda was all about. It was an attempt to clean up what had become a cesspool of poorly written articles and inaccurate content. Both are still out there on the web, but you won’t find them anywhere near Page One.

Friday, 05 August 2011, 06:23 pm Written by 

Every time that Google comes out with a new product or service they blog about it. That’s expected by now. What was not expected was the custom blog creation they did for schema. It’s not part of Google’s main website, but it is a blog very much about a Google product. Did they want to separate this particular service from their others because it’s a collaborative effort with Bing and Yahoo or are they merely following suit with what they’re seeing the major marketing companies do? Could it be that Google is actually manipulating its own algorithm? Say it isn’t so.

If you go to Schema.org you’ll see what we are talking about. Our first glance led us to believe that Google is still rating this as a Beta product and is not yet quite ready to put their full marketing strength behind it. The minimalist design and fairly limited amount of information available on the new coding system suggest that there may be more to come at some point. Either way, we’re thinking that schema is something to pay attention to, but not something to get overly excited about.

The blog approach is interesting, though. The main Google blog has been compared to a number of religious texts when techies are asked about its usefulness. Knowing what the search giant is working on next gives you an edge in national and local internet marketing. That knowledge is published – no secret to anyone, but you’d be amazed at how many marketing “gurus” guess at search engine changes instead of getting all the facts. Google schema is a good example of that. If you read everything there is to read about it you’ll know that it’s only slightly beyond the concept stage right now.

Here at Executive Decision Marketing, we use custom blog creation as a marketing tool to move our clients up the page rank ladder. The algorithms that determine page rank weight quality content as the most important variable in the equation. This was not always the case, but since Google Panda the only way to secure a spot on Page One has been through content development. Perhaps that’s why Google created a separate site to talk about schema. If that’s the case, the new coding system isn’t getting much attention. The Alexa rank for the site is still over 10,000. What do you think that means?

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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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