Monthly Archives: July 2011

Sunday, 31 July 2011, 06:20 pm Written by 

Did you know that you can pay for a spot on the first page? Many of our clients hear that and wonder why they just don’t just do First Page Placement and skip the whole organic SEO thing. You can go that route if you want to, but you’ll be missing out on natural traffic that could save you thousands of dollars in advertising and marketing expenses down the road. Paid placement is good when you’re first starting out or when we’re doing the link building to get you that top spot, but as a long term strategy it’s a terrible idea. There’s no residual value to it, only instant gratification while it’s in place.

Think of paid placement as paying rent and organic SEO as building equity in a home. The rent payments pay for a roof over your head only as long as you keep making them; the mortgage payments to build equity lead to a point when eventually you own your home. Link building as part of an organic SEO campaign is investing in your future. Eventually you’ll own a spot on search engine Page One and you can ease off on the spending. You’ll still have to do some maintenance, but the investment period will end.

If that analogy doesn’t work for you, try thinking of it in even simpler terms. Over the course of a year you will spend more on First Page placement than you would on link building to get you to Page One, and you’ll have nothing to show for it at the end of the year. In the world of small business SEO that is known as a poor decision. In this economy it could be a fatal one. Sure, you’ll get business out of the First Page Placement while it’s up, but if you mix that placement with organic SEO you can cut your marketing expenses down to almost nothing in your second year. Doesn’t that make more sense?

An internet marketing firm that knows what its doing will mix different strategies and techniques to ensure you’ll always get positive results from someplace. Executive Decision Marketing takes that one step further. We mix marketing techniques today so you don’t have to spend a lot tomorrow to generate new business. Organic SEO is by far the best way to do that. Even those once opposed it have to admit that now. Let us put you on the front page today with First page Placement, but make sure that position is secure for years to come with our ultimate link building program. Contact us to learn more.

Tuesday, 26 July 2011, 06:18 pm Written by 

Remember when clothing and furniture were made mainly by hand, when automobiles were assembled without the help of computers, and when baked goods were made from scratch? Average consumers are nostalgic for these products because they believe they just don’t make them like they used to. That’s true in more ways than one. In some cases, the way they used to make things led to better quality goods. In others, it just took far too long to get a finished product. Content management systems are no exception to this. Some have led to better content, others contribute to poor quality.

The better ones have made affordable SEO a reality for small businesses. Systems like WordPress and Drupal have made it possible to build sites and add links in a third of the time it took when you had to code everything by hand. They’ve also made it possible for those without coding knowledge to do things that were once only possible after an extensive education. Is that good or a bad? We hate to go Zen on you, but it’s both. More artists at work leads to a richer environment for sharing ideas, but it also causes the overall quality of content on the web to go down.

Hire a professional to develop your content and build your website. You might be able to do it yourself with the tools at hand, but there is so much that you’ll leave out which could help you. With these new content management systems, you don’t need to code yourself, but do you know how to get them to code for you? In most cases it’s not automatic. Even WordPress requires a plug-in if you want Meta tags and descriptions. Do you know how to find that plug-in and choose keywords to enter into it?

The systems that make it easier for an amateur to build a site make it simple for a professional to do their tasks faster and more efficiently. That means lower prices for you, the small business owner. The CMS systems we use have made small business SEO a service that anyone can afford. If you have a website or want a website, you need to contact us about content development and marketing. You can do it yourself if you want to, but you’d be wasting time you could spend running your business. With the rates we charge, there’s no reason not to use us.

Thursday, 21 July 2011, 06:16 pm Written by 

A long time ago in a galaxy far, far away … well, maybe not that long ago or that far, but it seems like its been a while. The world of small business SEO has changed dramatically in just the past five years. Do you remember what it was like to attain high page rank with a small business back in 2005? Of course you don’t; it didn’t happen. The way the search engines ranked back then, only the biggest and the richest had a shot at the prime keywords in any industry. Buying your way to the top was a regular practice.

Enter the Google algorithm. It was there before 2005, but it was halfway through the last decade that changes started to be made which would alter the way that organic SEO was done. Linking, once a mass production exercise focused on volume only, evolved into a strategically planned campaign that had to be carefully thought out and executed. Linking up with just anyone became taboo sometime in the past two years; today it can actually result in you losing ground. That never happened in the days of yesteryear.

Executive Decision Marketing has been a leader in Los Angeles SEO for over a decade, so we have seen the evolution of the search engines and the formulas they use to calculate page rank and position. If you analyze each of the moves they have made in the past ten years you can see a pattern that will give you an idea of what comes next. That’s what we have done, and we haven’t been wrong yet. Being able to predict where the changes are going to come tomorrow helps us plan the marketing strategies of today.

It’s not that we’re clairvoyant. We use a decision-making approach that was also very common once upon a time – common sense. We take advantage of opportunities when they arise. During the recession a lot of big name retailers went under – companies that controlled their industry keywords for years. That left an opportunity for small businesses to gain a foothold and move up to search engine page one. Contact us today and we’ll tell you how we can do the same for you.

Saturday, 16 July 2011, 06:13 pm Written by 

Does it really work? Social media marketing is a different animal, one that doesn’t work the same way that any other type of marketing does. For one thing, it needs to be done indirectly, even casually if you want to get the best results. Those who are spending time on social networks aren’t there to buy anything and won’t respond to a direct solicitation, but they will remember when something is mentioned in a conversation thread, even if its not their own. That’s the key to social media.

There are two results that you can expect from social media marketing – the seen and the unseen. The seen is when someone actually responds directly, clicking a link in a conversation thread that you or someone else took part in. The unseen is the organic SEO benefit – the backlink. You score one automatically just by posting the link on someone’s wall or page; you score many more if that link goes viral and gets picked up on other networks and social bookmarking services. The domino effect with social media can be breathtakingly fast at times. When it catches on, it moves pretty quickly.

So how do you create conversation threads and get others to talk about your service or products. Start by having conversations with close friends who already know what you do. Mention events of the day, new projects, or drop job references into a thread about some drama going on – Facebookers in particular love that type of post. Put yourself in their position and cater to what they’re looking for. It’s not hard to do if you think carefully before you start the thread. Here at Executive Decision Marketing, we have experts that do it all day long as part of our organic SEO marketing campaigns.

There are millions of people going online every day to check their Facebook wall, tweet from their Twitter account, or Digg new websites. Techies are looking at Technorati, networkers are checking StumbleUpon, and professionals are updating resumes on LinkedIn. Who do you want to get the word out to? Social media is a good way to do it, but you need to know how. You could learn, or you could just run your business and let us handle the social media marketing for you.

Monday, 11 July 2011, 02:38 pm Written by 

Just because something is free doesn’t mean it’s without value, though in some cases that is exactly the case. Do free press release services really work? Yes, in some cases they do, but paid services work better. That’s true in every industry – you get what you pay for. Here at Executive Decision Marketing, we’ll occasionally use free press release services to help spread the word about new services and products either we or our clients are offering, but for the most part we stick to the paid services. They get better results.

There are no shortcuts when it comes to internet marketing. There’s also no mystery to it. The more people see your articles or press release, the larger the response. A press release is a direct response marketing technique, one where readership numbers have to be high if you want to succeed. It’s also a link building opportunity, one where the link will be worth more if the press release service is worth more. That’s where the paid services are more valuable than the free ones. A paid press release service is more likely to have a higher PR and authority score for linking purposes.

For those not familiar with how link building works, it’s not the same as it was just a few short years ago. Go back to 2005 and you’d be in a world where you could do mass directory submissions and press releases using any service, even those with no readership. The search engines did not rate the quality of links back then, only the quantity. Today, that’s not the case. The technology is available to rate quality by editorial process and/or readership numbers. Those who do link building must now be careful where they place them – some links can actually hurt your page rank, not help it.

How do you know which press release services are the right ones to use? That’s simple. Just ask us to write and submit your press releases for you. It’s one of the many services we offer either as part of an organic SEO package or as a stand-alone service. Executive Decision Marketing can take all the thinking and questions out of the process for you. Our people know what works and what doesn’t. They’ve had over ten years to track results.

Wednesday, 06 July 2011, 02:35 pm Written by 

Most of the individual business owners and professionals we do organic SEO for really don’t have any idea exactly what we do. That’s why we publish regular posts on this blog. We’re not one of those companies that shroud our services in mystery to give us a plausible reason to charge more. We offer affordable SEO to our clients, internet marketing that even the smallest businesses can budget for. We also explain what we do in terms that everyone can understand – not just your programmers and IT people. We do this because we want you to feel comfortable doing business with us.

Take the new Schema coding system, for instance. Most folks know by now that there is HTML coding behind every web page that tells the search engines what is contained in the site and what the title of each individual page and post is. This coding is known as Meta tags and Meta descriptions. Some say it’s not as important today as it used to be – we know better. A properly coded website will move up the search engine rankings much faster than an un-coded site. Schema may make it move even faster.

Schema is a coding system devised in a collaborative effort between Google, Bing and Yahoo. It is a universal coding system recognizable by all three search giants that is now part of all our website SEO efforts. How much will it affect search engine rankings? It’s too early to tell, but there’s no question it will change the search marketing industry for the better. We’re already starting to see less disparity between search rankings. What works for Google now works for Bing and Yahoo also. There’s no longer a need for duplicate efforts and multiple search engine submissions.

Executive Decision Marketing has stayed on top of the Los Angeles SEO industry for over a decade by making sure we’re always on top of changes and new technology in search marketing. The changes made by Google over the years have never come as a surprise to us, and this is no exception. Universal coding is important, as is increasing the quality of content on the web, something they addressed earlier this year with Google Panda. We’ll keep you informed when they make any other changes.

Friday, 01 July 2011, 02:32 pm Written by 

There was a time when just searching for a service provider was a process that you did only half-heartedly because the level of trust you had in the results wasn’t nearly enough to guarantee that you’d actually pay the company you found with those search efforts. Society was till geared towards physical retail shopping – places where you could see the layout of the store with your own eyes – a personal experience that the internet could never duplicate – at least that was your opinion. Modern technology and local internet marketing has changed all that.

Folks still want to have the personal experience when they’re shopping, but today that experience is possible on the web. The comfort level of those shopping electronically is much higher, buying products and services is now commonplace. It’s no longer a question of whether or not you’ll do business on the internet, but rather a search for the web-based business you feel most comfortable with. That’s where personalization comes in. Local shoppers like the thought of doing business with local shops. How do you make yours more inviting to them?

An important piece of the website SEO that we do when we first begin our organic SEO marketing campaigns is the redesign of your website and the message we want to send with the newly refurbished pages and posts. The content helps us with this, but the individual look and personalization is what your visitors are going to remember. Our designers will install code that brings in local traffic, a process called geo-targeting, but once that traffic gets there, they are going to need a reason to stay. You want them to feel welcome at your site and have a sense of trust should they choose to do business.

How important is personalization? In the web world, where millions of websites are vying for those few precious spots on search engine Page One, something needs to set you apart from the rest. Our job is to get you a spot on Page One, but that’s only a portion of what we can do for you. With the knowledge and experience our web design team has, we’ll not only bring you the traffic, we’ll make sure it converts.

About usLearn about EDM

Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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Los Angeles Office:
Corporate 1011 Goodrich Blvd.
Los Angeles, CA 90022
Toll Free: 800-741-1941
Fax: (818)337-2408