Did you know that you can pay for a spot on the first page? Many of our clients hear that and wonder why they just don’t just do First Page Placement and skip the whole organic SEO thing. You can go that route if you want to, but you’ll be missing out on natural traffic that could save you thousands of dollars in advertising and marketing expenses down the road. Paid placement is good when you’re first starting out or when we’re doing the link building to get you that top spot, but as a long term strategy it’s a terrible idea. There’s no residual value to it, only instant gratification while it’s in place.
Think of paid placement as paying rent and organic SEO as building equity in a home. The rent payments pay for a roof over your head only as long as you keep making them; the mortgage payments to build equity lead to a point when eventually you own your home. Link building as part of an organic SEO campaign is investing in your future. Eventually you’ll own a spot on search engine Page One and you can ease off on the spending. You’ll still have to do some maintenance, but the investment period will end.
If that analogy doesn’t work for you, try thinking of it in even simpler terms. Over the course of a year you will spend more on First Page placement than you would on link building to get you to Page One, and you’ll have nothing to show for it at the end of the year. In the world of small business SEO that is known as a poor decision. In this economy it could be a fatal one. Sure, you’ll get business out of the First Page Placement while it’s up, but if you mix that placement with organic SEO you can cut your marketing expenses down to almost nothing in your second year. Doesn’t that make more sense?
An internet marketing firm that knows what its doing will mix different strategies and techniques to ensure you’ll always get positive results from someplace. Executive Decision Marketing takes that one step further. We mix marketing techniques today so you don’t have to spend a lot tomorrow to generate new business. Organic SEO is by far the best way to do that. Even those once opposed it have to admit that now. Let us put you on the front page today with First page Placement, but make sure that position is secure for years to come with our ultimate link building program. Contact us to learn more.