Click on a Google +1 button and you can leave a comment that will be seen by Google searchers the next time they are looking for a product or service in that category. Click a Facebook like button and a post will appear on your wall telling all of your friends that you like the page or post you just visited. Both are powerful marketing tools, but which is better. Can Google’s latest entry into the world of social media compete with the platform created by the masters who created the platform in the first place? It’s not that simple, especially from an organic SEO standpoint.
Facebook gets great numbers but Google is still the undisputed king of the hill. The accomplishments of the social media giant in just a few short years have been nothing short of amazing, but if you want to rank you’re not going to do it by soliciting for Facebook likes. The Google +1 button will not only compete. It will blow away everything that Facebook has accomplished with their like function. Even now, their growth appears to be slowing down and Google is once again gaining momentum. Was there ever any doubt? Not over here at Webwise there wasn’t.
Social bookmarking and social media marketing are wonderful tools to promote your business, but they work best when used to complement legitimate website SEO, local internet marketing, and link building to improve page rank and position. The most effective way to get sustained traffic on the web is by optimizing your website and building your web presence through backlinks, press releases and article submissions. Posting on your Facebook wall will get the attention of your friends, but don’t most of them already know what you do. Facebook is not a search engine; they’re a social network. Don’t make the mistake of thinking the two are one and the same.
Executive Decision Marketing has remained the top Los Angeles SEO firm for ten years by watching carefully while the search engines evolved. One of the major factors in Google’s success has been their ability to bring emerging technology and potential competitors into the fold. Their greatest threats along the way are now partners, tools, and apps that sport the Google logo. Facebook is still attempting to make it alone. Are they a powerful force? Absolutely, but they’re not Google. Put your money on the +1 button. We’re thinking it will be more beneficial to you in the long run.