Monthly Archives: May 2011

Friday, 27 May 2011, 02:55 pm Written by 

It’s amazing how, every time Google makes a change to their algorithm, local internet marketing companies go into a panic. Granted, the Google Panda or “Google Farmer” announcement earlier this year did affect almost twelve percent of all websites on the internet, but it didn’t change the basics of how internet marketing is done. It is still and always has been about offering quality to those you are marketing to – quality content, quality web design, and quality products and services for the end user.

If you’re shaking your head right now thinking it has to be more complicated, stop. There are other tasks that need to be attended to today and worrying about how you’re going to outsmart the search engines will get you nowhere, Google is making changes to ensure that when you put a keyword into a search box you’ll get a list of companies that are actually relevant to that keyword, not a list of link farms and affiliate sites. This latest change was a great move in that direction, one that Yahoo and Bing will likely duplicate some time soon if they want to compete.

Did Google Panda make local internet marketing more difficult? If you were holding your page position with links that you bought from a submission service, yes it did. Link building needs to be done methodically, using directories and websites that are relevant to your industry and have high PR rankings. If you’ve been doing that all along, you’re fine. If you’ve been looking for shortcuts and taking them, you’re back at square one again. Try doing it the right way this time. We do, and none of our clients were affected by the new rules in any way, at least not negatively. Many benefited from it.

You’re going to see a lot of bad publicity about SEO this year because of the Google Panda changes. So-called “experts” will claim that forum posting and social bookmarking no longer work with the new rules. That’s not true. If you’re linking with forums and social media sites that are in your industry, you’ll get plenty of benefit from it and still hold those high page ranks. We know. Our experts have been tracking the changes since February and we’ve seen what works and what doesn’t.

Monday, 23 May 2011, 03:17 pm Written by 

Los Angeles, California – United States – May 4, 2011 – Executive Decision Marketing, a Los Angeles SEO company with over a decade of experience, in a statement released this morning from their main office, openly endorsed local zip code email marketing as a better alternative for small businesses than direct mail or newspaper ads. The statement outlined the pros and cons of each medium, and introduced local zip code email marketing as a new option for their SEO clients.

“If you’re still using paper dependent methods of advertising and marketing, you’re not only spending too much, you’re throwing money away,” said a company spokesperson. “Our research tells us that nine of every ten mailers get thrown out and newspaper readership is down over sixty percent since the dawn of the internet. Even those who read the paper aren’t looking at the ads, but they’re opening and reading email.”

With the rising costs of petroleum and paper goods, a number of major newspapers have gone out of business in recent years, and postage rates have been steadily increasing. Meanwhile, the costs for internet access have been going down and the devices used to get that access have improved and become more portable. According to most market studies, potential customers are more likely to check their iPhone or Android for news now than they are to read a newspaper.

“As technology improves and markets expand through the web, newspaper and direct mail will eventually become obsolete,” said the company spokesperson for Webwise. “Email marketing is more personal and likely to get to its intended recipient. Sending it by zip code ensures that you’re hitting individuals who are in your market range. This is particularly important if your business relies on physical traffic, like with a retail store or local service provider. The combination of a personal email and local recognition increases your chances of getting an actual visit from that client.”

Executive Decision Marketing is a Los Angeles SEO firm that offers targeted email marketing along with their traditional SEO services such as content development, article writing and distribution, PPC management, web design and coding, and strategic backlinking to achieve higher page ranks. Additional information and services can be found on their website or by contacting them directly using the information below.

Contact:
Executive Decision Marketing
21781 Ventura Blvd, Suite 229
Woodland Hills, CA 91364
Phone: 888-879-8880
info@executivedecisionmarketing.com

Monday, 23 May 2011, 03:14 pm Written by 

Los Angeles, California – United States – May 4, 2011 – Los Angeles SEO company Executive Decision Marketing announced this morning that they would be adding Yahoo, Bing, and Google Maps submission to their already formidable list of SEO services. Quoting a need for more geo-targeted marketing programs for local businesses, the company released a statement this morning regarding the new service. Executive Decision Marketing is an established leader in the Los Angeles search engine optimization industry.

“The Local Business Map Enhancement service allows your business the opportunity to show up on the Maps area of the major search engines (Google, Yahoo, and Bing),” said a company spokesperson. “We will optimize the home page of your website to make it the best fit for what the search engines are consistently looking for. We will then submit this perfectly optimized page using our proven methods directly to Google maps, Yahoo maps and Bing maps. The result will be increased traffic from your local area.”

Google Maps has been increasing in popularity over the past few years and will normally show up on the first page when you do searches for local retail stores and businesses that have a physical location in a specific locale. Submission is not difficult, but optimizing a home page for best search results and establishing a backlinking campaign that will bring search spiders in to index a website in the first place takes professional assistance. Executive Decision Marketing is the company willing to provide that assistance.”

“We will launch a specialized backlinking campaign to promote your sites popularity and make sure that Google, Yahoo and Bing sit up and take notice of your improved presence,” said the company spokesperson. “With this combination of steps, you will definitely reap the rewards of added exposure. That exposure, particularly on Google, will add to increased visibility and sales. Our team will make sure you get that exposure and continue to increase it as we add more backlinks and use other SEO techniques.”

Executive Decision Marketing has been doing business as a small business SEO firm for over ten years. They were one of the first in the Los Angeles SEO industry and are considered a pioneer in their field. Other SEO services they offer include article writing and distribution, content development, web design and coding, web presenters, and video billboard marketing. Additional services and information are available on their website.

Contact:

Executive Decision Marketing
21781 Ventura Blvd, Suite 229
Woodland Hills, CA 91364
Phone: 888-879-8880
info@executivedecisionmarketing.com

Sunday, 22 May 2011, 02:30 pm Written by 

When a company that specializes in organic SEO and internet marketing stays on top as long as Executive Decision Marketing has, there must be more than just one reason for it. If you went around the room at one of staff meetings, you’d hear about a dozen. If you spoke to our customers, they’d each have their own list. We’ve broken it down to the top five:

1. Quality Content Development: Quality, relevant content is the key to attaining high page rank. We knew that when we first started in this business over a decade ago and we’ve always made it a top priority for all of our clients. The search engines have changed their formulas for calculating page rank many times over the years. We’ve never changed our content strategy. That’s why our clients are always climbing and never falling back from their spots on the first few search pages.

2. Common Sense Decision Making: The Los Angeles SEO industry is filled with companies that try to make search engine optimization a mystery to their clients. We don’t do that because it’s a deceptive practice. SEO is not rocket science. Its common sense decision making combined with hard work and time invested in doing the job right. We constantly put ourselves in the position of those who are searching for your products and services. What do they want? Answering that question correctly using common sense and knowledge of your products and services is one of our strengths.

3. Technical Expertise: Our coders and programmers are some of the very best in the world. They come to us because we’ve been around longer than anyone else and they know we’ll still be around for years to come. Job stability and a track record of success help us recruit the best and the brightest from around the globe.

4. Ten Years Experience in Organic SEO: We practically invented the concept. As the search engines have evolved we’ve been growing right alongside them, watching their every move. When Google was in its infancy we were already helping our clients to be successful marketing themselves on the web.

5. Personal Attention to our Clients: You’ll never have to wonder what we’re doing or why. Each of our clients is given the personal attention they deserve and we make sure that you know the reasons and expected results behind every move we make. After all, it’s your company. You have a right to know how we’re marketing it.

Friday, 20 May 2011, 06:57 pm Written by 

About Us:

We are an Online Marketing Company. We provide our clients with low prices, great results and excellent customer service. We have many years of experience in the industry and have an impeccable reputation.
We are looking to fill Inside Sales Representative positions. We are seeking professional, positive and energetic individuals who will build relationships with prospects and provide our clients with assistance and guidance.

Requirements:

– Self-motivated with an ability to work independently without constant supervision, but is able to work successfully in a team environment.
– A consistent performer with an ability to set and achieve personal goals as well as exceeding company goals.
– Strong background in sales (inside sales and B2B a plus).
– Abides by ethical standards and portrays a strong work ethic as well as organization and time management skills.
– Excellent verbal and listening skills with an ability to communicate clearly and confidently.
– Maintains a persuasive, tactful and professional demeanor.

Position Details:

– Cold call prospective leads to generate new sales opportunities.
– Turn prospective leads into signed contracts while steadily growing a pipeline of new clients for future sales.
– Assist in client problem resolution to ensure high quality and satisfaction.
– Work with administrative personnel to provide the utmost quality of customer service and account management.

* Paid Training *
* Flexible Hours *
* Unlimited Earning Potential *
* Base + Commission *
* Generous Bonuses & Cash Incentives *
* Fast Paced, Fun & Casual Environment *

Please submit your resume to resume@executivedecisionmarketing.com.

Friday, 20 May 2011, 06:55 pm Written by 

We are now looking for Sales Reps for our Woodland Hills location. All applicants must have good phone skills, and sales/customer service experience is a must. Applicants must also have the ability to cold call to generate new sales opportunities. The office is open Monday — Friday from 8am — 5pm. Current reps are averaging $1,000-$1,500 per week or more depending on sales abilities and desire to sell.

*We have several positions available for MONEY-MOTIVATED people with serious phone sales skills and longevity. Comprehensive training and all materials are included.
*We pay the TOP COMMISSION in the industry!
*You have the ability to make $50k — $120k + per year.
*Monthly residual income potential

Please send your resume to resume@executivedecisionmarketing.com for consideration.

Tuesday, 17 May 2011, 09:55 am Written by 

For those of you who aren’t in the know or have just not been paying all that much attention to the subject, organic SEO and search marketing have evolved in the past few years. What started out as a race to see who could get the most backlinks has now turned into a careful, methodical science where only those who know what they’re doing are going to be successful. The number of links back to your site isn’t important anymore. It’s the quality of those links that counts the most in search engine page rank calculations. If your rank has recently dropped, that’s probably why.

Another example of change in our industry revolved around social bookmarking. The social media platform first hit America by storm in February 2004, when Zuckerberg and friends launched Facebook. Others were already there before them, but the whiz kids from Harvard eventually set the standard for social networking. They also inspired others to use similar platforms to launch networks that never really made it. Many of those have been the sites you’ve been buying social bookmarks on for the past few years, another reason why your page rank may have dropped recently.

In February of this year, Google changed their algorithm and discounted all of those links that come from link farms and social bookmarking sites with no content. Bottom line, if it isn’t relevant to what you have to say, it doesn’t count. You can still submit your site to all the directories and social networks you want, but it won’t do you any good when Google calculates your page rank. Of course, there’s still Yahoo and Bing, but they account for less than ten percent of all search traffic. How many of your friends talk about going home and “Binging” a search inquiry. Most Google it. Think about it.

Article writing and distribution still works, and so does content development and website SEO. In fact, the latter two are now even more important to search engines than they were in the past. The content variable of the algorithm is one that seems to be weighted more heavily, unlike many of the other variables that aren’t worth much or have been eliminated completely. There are also some new standards for mobile websites. They’re still pretty vague, but we’ll keep you posted as they evolve.

Thursday, 12 May 2011, 10:25 am Written by 

We’ve said it before and it continues to hold true. Your blog is the most powerful internet marketing tool you have at your disposal. If you don’t have one yet, let us create one. Our custom blog creation team here at Executive Decision Marketing is one of the very best in the industry. From designers to organic SEO specialists to our award winning writers, we have the knowledge and experience to help you take advantage of the simple but powerful benefits of regular blog posting.

Build a website, use relevant keywords, and make sure your URLs match the product or service you’re offering. Do all of that and you’ll attain a fairly decent page rank, maybe high enough to get half a dozen organic hits, but you won’t be able to maintain that rank. Your site will eventually drop if you don’t add more content. There are only so many pages you can add, so what alternative do you have? Your blog is the answer. Use it to add regular content and the search engine spiders will keep coming back, increasing your page rank every time they index your site.

Can website SEO really be that simple? Of course not, there’s still a whole of other work to do, but that’s what we’re here for. After we create your custom blog, we’ll enhance it with internal links, Meta tags, and connect it to directories via RSS. By the time we’ve added all the extras we have in our tool box you’ll have an entirely new audience looking for regular posts from you. We’ll make sure our writers take care of those, too. Even if you are a writer, chances are you don’t have time to maintain the blog yourself.

The addition of quality, fresh content on a regular basis has always been one of the best ways to improve your page rank. With the new changes just instituted by Google, it’s now an essential element of any organic SEO campaign that cannot be overlooked. We’ve known that change was coming for quite some time, so we have always included custom blog creation as one of our regular services. Take advantage of it. Our clients who do are enjoying lucrative spots on the top of Page One. You can too.

Wednesday, 11 May 2011, 06:26 pm Written by 

We provide our clients with low prices, great results and excellent customer service. We have many years of experience in the industry and have an impeccable reputation.
Energetic, enthusiastic, self-starter wanted. Earn while you learn to be the best with our hands-on training program. Excellent opportunity for high pay and advancement.

-Flexible Hours
-Base + Commission
-Generous Bonuses & Cash Incentives
-Fast Paced, Fun & Casual Environment

Please submit your resume for consideration.

Wednesday, 11 May 2011, 06:24 pm Written by 

We are currently hiring CLOSERS to join our successful team of internet marketing specialists. We have been in business over 15 years, have a proven track record and are well respected in our industry. Our top producers make over 100k a year but you must be willing to work hard to achieve these numbers. If you can sell on the phone and are self motivated then we need to talk, please send your resume for an interview as we are only hiring three new people.

List of Qualifications:

Ambitious top performer with 5+ years sales experience
Excellent communication skills and Computer literate
High energy and professional demeanor

Additional Info:

Base + Commission and Generous Bonuses
Upbeat and casual environment

About usLearn about EDM

Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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Contact info

Los Angeles Office:
Corporate 1011 Goodrich Blvd.
Los Angeles, CA 90022
Toll Free: 800-741-1941
Fax: (818)337-2408