It’s amazing how, every time Google makes a change to their algorithm, local internet marketing companies go into a panic. Granted, the Google Panda or “Google Farmer” announcement earlier this year did affect almost twelve percent of all websites on the internet, but it didn’t change the basics of how internet marketing is done. It is still and always has been about offering quality to those you are marketing to – quality content, quality web design, and quality products and services for the end user.
If you’re shaking your head right now thinking it has to be more complicated, stop. There are other tasks that need to be attended to today and worrying about how you’re going to outsmart the search engines will get you nowhere, Google is making changes to ensure that when you put a keyword into a search box you’ll get a list of companies that are actually relevant to that keyword, not a list of link farms and affiliate sites. This latest change was a great move in that direction, one that Yahoo and Bing will likely duplicate some time soon if they want to compete.
Did Google Panda make local internet marketing more difficult? If you were holding your page position with links that you bought from a submission service, yes it did. Link building needs to be done methodically, using directories and websites that are relevant to your industry and have high PR rankings. If you’ve been doing that all along, you’re fine. If you’ve been looking for shortcuts and taking them, you’re back at square one again. Try doing it the right way this time. We do, and none of our clients were affected by the new rules in any way, at least not negatively. Many benefited from it.
You’re going to see a lot of bad publicity about SEO this year because of the Google Panda changes. So-called “experts” will claim that forum posting and social bookmarking no longer work with the new rules. That’s not true. If you’re linking with forums and social media sites that are in your industry, you’ll get plenty of benefit from it and still hold those high page ranks. We know. Our experts have been tracking the changes since February and we’ve seen what works and what doesn’t.