There are millions of consumers using the internet everyday. The web is by far the largest pool of potential customers and clients ever seen, but how many of those users are good prospects for your business? A national advertising campaign is great for companies that sell nationally, but if you’re a hair stylist in Los Angeles you’ll be wasting your money promoting yourself in New York. Luckily, there is a way to narrow down the geographic area you target for new business. It’s called local internet marketing.
A good example of local internet marketing is Google Maps. Registering your physical location with Google will give you instant high page rank for your industry. In fact, if someone is looking for a stylist in your neighborhood, the map will show up before anything else. If there are others in the area who have registered with Google Maps, you may end up sharing the space, but that will still put you firmly on page one. It’s the type of first page placement you can’t pass up if you need local business.
Another form of local internet marketing is submitting to local search engines. Many business owners don’t even know that search engines outside of Google, Yahoo, and Bing exist, but there are dozens in each metropolitan area that target the customers you want to reach. We submit all of our clients to them and find high PR local directories that will bring in significant link juice. Our goal as an organic SEO firm is to get you on to the first page as soon as possible. Local search engines are a great way to do that.
Here at Executive Decision Marketing, we target local keywords and general keywords for our clients. The locals hit first because so few internet marketing companies actually pay attention to them. By posting articles and blog posts that contain these local keywords we increase your chances of getting local traffic. If your business needs exposure in your own community to be successful, we have an organic SEO plan that can work for you. Contact us any time to learn more.