Monthly Archives: March 2011

Tuesday, 29 March 2011, 05:33 pm Written by 

Mobile website design is the most cutting-edge tool that many businesses have for reaching a broader audience than even traditional Internet marketing will allow. One of the most often-stated benefits of marketing online is that the Internet is open 24/7/365, worldwide — but associated with that is the idea that the Internet is still locational insofar as you have to be at a computer in order to access it. Of course, anyone with a smartphone knows that that isn’t true anymore, but a lot of web based businesses just haven’t kept up with the times.

local internet marketingMobile website design is your opportunity to make sure that you don’t fall behind. Back in 2002, Americans voted on the most important technology they used in their everyday lives, and cellphones came in at #4, behind television, landline phones, and Internet. Five short years later, the same pool in 2007 revealed that suddenly smartphones had become the number one technology Americans loves — and that 3 in 5 cellphone users take the phones to bed with them.

In terms of getting real business from your mobile-friendly website, think about this: in 2009, Google got 113 billion total searches — 1 billion from smartphones. In 2010, there were 127 billion total searches on Google, an increase of 13% — but there were 1.5 billion searches from smartphones, an increase of 50%. That growth rate is predicted to continue for at least the next couple of years, to a whopping 3.5 billion total searches in 2012. This is a quickly-expanding demographic that businesses can’t afford to ignore.

Furthermore, the searches that people make from their smartphones are increasingly local searches, making mobile website design even more critical for offline businesses. Mike Steib, Google’s Director of Emerging Platforms, said “Google has seen a 500% growth in local mobile search from 2008 to 2010 and a 67% increase in mobile queries in the last quarter alone.”

If you have a small brick-and-mortar business and your website won’t show up on an iPhone, you’re already losing money. Get yourself a mobile-friendly website, to a little bit of local internet marketing, and get in the game!

Tuesday, 22 March 2011, 05:32 pm Written by 

There should be only one goal in SEO: first page placement. If you can’t get on the first page — and, realistically, in the top 4 entries of the first page — for a particular keyword, you might as well not be ranked at all. That’s because, as far as surfers are concerned, the farther down the page you are, the less important and less relevant you get. According to a study done at Cornell University, the amount of clicks and time spent on a particular link is directly impacted by how far down the page you get:

website SEO

That’s right — the first link gets more than half of all clicks, and the second gets less than fifteen percent of all clicks. Working backwards, that means that if you’re looking at competing for two keywords — we’ll say “website SEO” and “organic SEO” as random examples — things might not be as intuitive as they seem.

If “website SEO” gets only 60 searches/day and “organic SEO” gets 200 searches/day, you’d think that ranking for “organic SEO” would be much better for your business. On the other hand, if a little research into your competition reveals that you could potentially knock the current top-ranked “website SEO” site off of it’s perch, but you’ll have a much harder time ranking for “organic SEO” and you’ll have to be content with 2nd place on that results page — well, you’re choosing between 53% of 60 (31 clicks per day) or 13% percent of 200 (30 clicks per day). If you can’t even get to 2nd place for “organic SEO”, well, you’re even worse off.

The top of page 2, for the record, only gets about 1% of the clicks, so quite literally, if you’re not getting first page placement for your targeted keyword, your SEO isn’t doing its job.

Now, there is a huge caveat to be thrown in here, and that is that SEO is a process, not a goal. You can work your butt off focusing on a killer keyword for months and only get to the top of Page 2 — and then have something like a PageRank update hit or some other event abruptly drive you into the top 3 of that keyword overnight. Just because you haven’t gotten there yet doesn’t mean you won’t at all. The important part is knowing exactly what prize to keep your eyes on, and not stopping until you’ve achieved it.

No ifs, ands, or buts — if you own a web-based small business, SEO is the single most important thing you can invest your early returns into. SEO is very distinct from marketing, though the two have similar effects on your business in the end. The goal of both is to get digital customers through your virtual door — or, more accurately, to get web surfers to spend a while looking at your site.

The difference is that marketing — at least, in the traditional sense of advertisements — tends to be a one-time, hit-or-miss campaign. You put out an ad, and either everyone loves it and you see some significant boost in traffic, or everyone hates it and you don’t. There’s not much gray area, and there’s also not much by way of lingering effects.

website SEOSEO, on the other hand, is just the opposite. It’s not a one-time investment — well, some parts of it are, but there is never any end to the off-page SEO work that can and should be done. But unlike an advertising campaign, website SEO is cumulative. So while the first month of even year of SEO might not be as effective in the short term as a solid advertising campaign, it builds — and it keeps building.

Solid SEO will drive customers to your website forever, and passively. Well, semi-passively — you don’t ever get to call it done and just sit back and watch the customers keep trickling in indefinitely. Eventually, if you stop getting backlinks and attention from other sites, you will end up falling off the rankings, and your customer flood will turn into a trickle. But it is passive in that the customers themselves don’t need any of your attention to get to your website — because they’ll find it on the search engine results pages whenever they search for a relevant keyword.

It might not have the impressive returns of a successful traditional advertising campaign, but search engine optimization is the key to long-term, ever-increasing traffic — and that’s what every small online business needs more than anything else.

Tuesday, 08 March 2011, 12:39 pm Written by 

organic SEOOf all of the sales strategies that internet marketers put to good use, none is as accurate, as subtle, or as effective as targeted email marketing. Like a shuriken, a targeted email will come out of the night, score an indelible line across the mind of the reader, and cause him to bleed…bleed money!

Accurate

The key to targeted email marketing is the targeting. The process of building the list that you’ll send emails to is the key behind that accuracy. If you collect emails from anywhere — you could rent a list, for example, or use malware to collect millions of addresses — you’ll end up hemorrhaging money. But if you set up a specific, relevant, and attractive offer — say, you offer people a free guide to eliminating the annoying zits they get on their back as a prelude to selling them a book on how to eliminate zits on their face — you end up with a much smaller list, but the people on it will actually READ your emails much more often.

That does mean that you have to have a site, drive traffic to it, and of course create the offer in the first place. How you do it isn’t actually all that relevant — pay-per-click works just as well for this purpose as honest organic SEO does. All we care about at this point is that people understand what you’re offering ahead of time, and they sign up with that knowledge in mind.

Subtle

Once you’ve got them reading your emails, your next goal is to build credibility. Send them a dozen emails about your topic that share minor insights, all without asking anything of them. You want them to think of you as someone who is generously helping them, not as a salesman who is waiting to pounce. Then, you pounce.

Effective

There is no group of people more likely to buy from you than the group of people who have already bought from you — but the second most likely group are the ones who have been religiously reading your insights for weeks on end. Give them a good reason to think highly of you, don’t make your offer sound cheesy or desperate, and the conversions will roll in. Then, you can start a second, ‘elite’ list for the people who buy your first product — and start working on your second, knowing you’ve got several dozen customers already lined up.

Monday, 07 March 2011, 11:20 pm Written by 

Successful net enterprises all rely upon one common issue. That common issue is net traffic. Traffic equals sales. Sales equal profit.

It doesnt take a rocket scientist to work out that a lucrative company must make sales and a nice profit and in order to make sales and profit it is very important that there are customers.

Getting site traffic is exactly what all of the excitement is about when marketers are discussing SEO ( search engine optimisation ). When they’re talking about paths to Increase Google Website Traffic, they’re deliberating SEO.

The higher a blog ranks in the search results that search websites provide to those using key words to find goods and services, the more visitors shall visit. More visitors = more sales = more profits. It is just as straightforward as that.

Blogs have proven themselves to be exceedingly useful tools in the drive to creating more and better website traffic. People love blogs. Web 2.0 is built upon the idea of a user driven web and users need a voice.

Blogs give them that voice. It’s a simple technology and it can also be found free online. If you dont have a blog site or a blog on your site, you are simply missing the SEO ship.

The acclaim for blogs has, naturally, increased the amount of blogs online many fold over this last year or thereabouts.

With the rise in numbers of blogs online comes an increase in competition for visitors to those blogs and, naturally, stiffer competition for pagerank by search websites.

Therefore the question, Why do I need audio / video / podcasting on my blog? is one that can be answered rather easily. You need visitors. You need a high PageRank. You need sales and profits. Thats why.

Successful blogs are all about content. Youve been told a million times that, on the internet, content is king and it’s true . Search website spiders consider content as one of the factors that establish page rank and there are 2 parts to content that are regarded as.

The first is how often the content changes. This is the reason why it is extremely important that posts be made to blogs each single day…multiple posts are a lot better than one long post. Key-work density is the other content factor that’s considered by search site spiders.

Links found online to your internet site by search site spiders is another factor that establishes Page Rank. That’s the reason why you must utilize bookmarking sites and add the links to your blog content.

Whenever you make a post the search site spiders count it but the quantity of links to that post is even more significant.

You can create one link but when others pick that link up and add it to their own favorites lists more links are made for search site spiders to count.

You probably already knew those things but were you aware that the period of visits to your site is also considered? Most visits to websites last 30 seconds or less. You can even really see this statistic in the web-stats for your blog or site.

Search website spiders like for visitors to sites to remain longer than 30 seconds and you like that, too. The fact is the longer a visitor stays on your website, the better the possibility is that he is going to make a purchase.

That doesn’t answer the question, how do i get them to remain longer than 30 seconds? the solution to that one is audio / video / podcasts. It’s a very simple calculation.

If a visitor is watching a video that lasts for say two mins, how long will they stay on your site? 2 mins! Videos and podcasts are hypnotizing.

When a visitor begins to watch either, they will stay awhile. Search website spiders love that and the longer they stay, the longer they’re exposed to your ads for goods and services that you sell. The longer they see the advertisements, the more probable they’re to make a purchase.

Now you ought to be privy to the fact that search engine spiders can’t read video and sound content.

That’s audio / video is not going to aid you in search engine optimisation nevertheless it will help with the length of the trips made to your internet site.

The fact that search site spiders cant read video and audio content also disposes of the duplicate content problem.

Increase Google Website Traffic

Tuesday, 01 March 2011, 12:00 am Written by 

Many website owners are a little worried about companies that claim to provide affordable SEO. They believe — many because of prior experience — that the only SEO that works is the SEO that costs a significant amount. Fortunately for the rest of us, they’re wrong.

Now, there is a single inescapable fact about SEO that makes the ‘expensive = better’ concept seem quite reasonable: when it comes to building backlinks and other off-page SEO, the more man-hours you put website SEOin, the better off you are. But there’s a corollary to that — if you put in too many man-hours at once, you can sabotage your own efforts.

This is because the search engines are quite sensitive to how ‘naturally popular’ websites grow: they get linked to a few times each day from a variety of sources, then as they start to gain momentum they’ll see several dozen links each day from similar sources (usually because of a press release or a similar syndicated article). Finally, as they become mainstream, they’ll start getting hundreds of backlinks from every conceivable source every day.

The hitch here is that, during those early stages, there are many ways in which having too many man-hours put into the backlinking process can result in your site getting sandboxed — in other words, the search engines will assume that you’re gaming the system, and simply refuse to list your site at all. For that reason, there’s a simple upper limit to the amount that it’s reasonable to charge for SEO services. If what you’re looking at for your website isn’t affordable, you have to ask yourself why. It’s not because they’re working any harder — they can’t, or they’ll get your site tanked.

Is it really all that likely that they have secret proprietary SEO knowledge that no one else has, and they’re going to put it to work for you? The answer is no — if they had that kind of understanding, they’d be working for companies much larger than yours. No, the reason some website SEO companies are less affordable is simply because they know that they can get away with charging more. There’s a sucker born every minute, or so the saying goes.

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