Mobile website design is the most cutting-edge tool that many businesses have for reaching a broader audience than even traditional Internet marketing will allow. One of the most often-stated benefits of marketing online is that the Internet is open 24/7/365, worldwide — but associated with that is the idea that the Internet is still locational insofar as you have to be at a computer in order to access it. Of course, anyone with a smartphone knows that that isn’t true anymore, but a lot of web based businesses just haven’t kept up with the times.
Mobile website design is your opportunity to make sure that you don’t fall behind. Back in 2002, Americans voted on the most important technology they used in their everyday lives, and cellphones came in at #4, behind television, landline phones, and Internet. Five short years later, the same pool in 2007 revealed that suddenly smartphones had become the number one technology Americans loves — and that 3 in 5 cellphone users take the phones to bed with them.
In terms of getting real business from your mobile-friendly website, think about this: in 2009, Google got 113 billion total searches — 1 billion from smartphones. In 2010, there were 127 billion total searches on Google, an increase of 13% — but there were 1.5 billion searches from smartphones, an increase of 50%. That growth rate is predicted to continue for at least the next couple of years, to a whopping 3.5 billion total searches in 2012. This is a quickly-expanding demographic that businesses can’t afford to ignore.
Furthermore, the searches that people make from their smartphones are increasingly local searches, making mobile website design even more critical for offline businesses. Mike Steib, Google’s Director of Emerging Platforms, said “Google has seen a 500% growth in local mobile search from 2008 to 2010 and a 67% increase in mobile queries in the last quarter alone.”
If you have a small brick-and-mortar business and your website won’t show up on an iPhone, you’re already losing money. Get yourself a mobile-friendly website, to a little bit of local internet marketing, and get in the game!