Where do we begin? If you’re a small business owner who has struggled for years to get ranked for even the most obscure keywords in your industry, then you need to know that times have changed. Effective and affordable small business SEO is finally a reality. Even the little guys can get first page rankings now because the rules are different and much of the competition is gone. Many of the big retail chains that have monopolized major keywords for so many years have gone out of business, victims of the latest recession. Those that are still around, thanks to some changes made in the search engine algorithms, have to change their marketing tactics.
In the past, to rank for any competitive keywords or key phrases, you had to be able to get thousands of back links and submit hundreds of articles and press releases a day. No small business owner had the time, the personnel, or the money to hire someone to do all of that. Big businesses, because there were no real editorial guidelines on directory submissions, could put out huge volumes of material to multiple locations, never worrying about whether it was duplicate or poor quality content. Then, without any real notice to anyone, Google changed its page ranking formula. The new algorithm weighted human edited directories more heavily and discounted duplicate content.
To a major Los Angeles SEO company like Executive Decision Marketing, the changes did not come as a big surprise. Our teams of content writers and link builders had been working on getting better quality links for our clients for years so it didn’t adversely affect us. Quite the opposite, our clients rocketed up to Page One for most if not all of the keywords and keyword phrases we had been marketing for them. Big retail fell and small business finally took its place on the top of search engine Page One.
Will the page ranking formulas change again? It’s likely, but we’ll be ready as always if they do. Our goal for the past decade has been to make organic SEO more affordable for the small business. Everyone should have an opportunity to be on top and we have found a way to get you there. For those who have struggled through and survived the latest economic crisis, that means a lot. If you’re one of them and want to take advantage of the current situation to attain better page rank, call us. We can help.