If you step back in time a few years, article writing and distribution for SEO purposes was entirely different from what it is today. As they say in those old Western pictures, let us bring you back to the “thrilling days of yesteryear”, complete with the white and black hats for good guys and bad guys. Quality content, now a very important variable in the algorithms that determine page rank, was almost an afterthought. The still fledgling companies that did search engine page ranking back then were awarding page rank based on the volume of back links a website had, not the quality of those links.
If you’re a business whose survival depends on the traffic you get from being on the first page of search results, you will do whatever it takes to get a position on that first page. According to the old algorithmic calculations, all you needed to do that was get more links than your competitors. This led to the development of auto posters which submitted the same article to multiple directories. Each submittal counted as a link and with the right software you could get thousands of links in a fairly short period of time.
It didn’t take long for both the search engines and the article directories to see that not only were they getting duplicate content all over the web, but that content was sub-par. They solved the first problem by discounting duplicate content links and the second by giving more value to human edited article directories. These two moves led to the evolution of the Los Angeles SEO industry into what it is today. With the demand for quality content and intelligent link building increasing dramatically overnight, the industry took off and literally hundreds of SEO companies sprang up overnight.
Back up a moment to the where all this started. As Google and Yahoo were still making a name for themselves, Executive Decision Marketing was here in Los Angeles helping businesses market their products and services on the internet. We were here when it all began and have watched the industry as it’s developed. No one told us the algorithms needed to change. We saw that coming. Years before it happened, we were emphasizing the importance of quality content and hiring some of the top writers in the industry. When the changes were implemented, our clients climbed up the page rank ladder while others sank into oblivion. Our knowledge and experience made that possible and it still makes us and our clients successful today.