Today’s world is the age of information. There are millions upon millions of tons worth of data at everyone’s fingertips. What better way to access this information with the aid of Search Engines. For businesses, both big and small, first page placement is an essential component to finding one’s services and products. If you want internet surfers to get to your site to utilize your products and services, your chances are better with great page placement. Well over 90% of web traffic comes from search engines.
First page placement gives your business a better chance of being accessed by internet surfers who utilize such search engines as Bing, Google, msn, etc. If your website shows on page 7 or 10, in almost all instances, no one will ever find your business. It’s not so much that they are not able to find you, but they just won’t want to go through the trouble of having to search even further through hundreds and thousands and even sometimes millions of pages through the search engines. The majority of target audiences love to have information at their finger tips. If information is beyond there reach, then it’s not worth searching for (well at least they think so).
First page placement is important so that people can find your website better. Let’s say for instance you pay a web designer $5,000 to build you a high profile website. What good is it if no one can find your business’s website? Then all of that hard work and money would’ve been spent in vain. Whether you are paying a little or a lot for your website, it’s always best to invest more in SEO to get better page ranking so that internet users can find your business without too much hassle.
All in all, with the current exchange of tons of data from Search Engines to internet surfers, first page placement is important during this age of internet marketing. Millions of people depend on big search engines, such Google, to find websites with products and services that suite their needs. The better your placement, the better chances you have for internet surfers to use your products and services. It is better to invest in page ranking rather than the cosmetics of a website. A basic looking website with great page placement versus a high profile flashy website with horrible page placement will always come out on top, pun intended.