Monthly Archives: May 2010

Thursday, 27 May 2010, 04:33 am Written by 

A classic story in any business goes something like this: the owner hires a consultant or a “service” business out of a need that the owner just doesn’t know how to fill. Then the consultant gives a fancy speech, comes up with a fancy book full of “shoulds” (which they’ve generally never tested), charges a small fortune, and then disappears. And in the case of writing, a press release service may be no different than those classic hustlers. Of course, there are a LOT of press release service providers out there, and most are on the up and up. But how can you tell whether they’re actually serving YOUR interests, and not just giving you “something” and lining their pockets with your cash?

There are a few very important things you need to look for in your press release – and if it isn’t this way, your press release service provider should have a very good reason. Let’s look at the main points:

1. The headline is extremely important – it grabs the viewer’s eyes, and then draws them down into the first sentence. Nobody ever finished reading something they didn’t start. And like a news story, a press release needs to tell the gist of the event within the first paragraph… it gets elaborated on in the ensuing paragraphs, but people may be in too great a hurry to go that far with it.

2. Every sentence had better have a good reason to be in this press release. After every single sentence, ask yourself, “So what?” A good press release writer knows that every sentence needs to be of vital importance. If you can’t answer “So what?” with something good, it shouldn’t be in there in the first place.

3. Remember that quantity and quality are NOT the same thing. Having several pages of copy does not translate into a great press release. While it’s tempting to look at a long “sales letter” of a press release and think that it’s just bound to get people into the spirit of your new offering or milestone… remember that PEOPLE ARE BUSY! Would you rather sit down for awhile and read an article, or plop down long enough to read War and Peace? Tastes vary, but a longer press release will not be read as often as a shorter one.

4. Keep in mind that a press release is a piece of NEWS. It really isn’t news that you have a new web site or product offering – and a good writer will know to tie it in to something that is genuinely newsworthy.

Tuesday, 18 May 2010, 12:11 pm Written by 

We are now looking for Sales Reps for our Woodland Hills location. All applicants must have good phone skills, and sales/customer service experience is a must. Applicants must also have the ability to cold call to generate new sales opportunities. The office is open Monday – Friday from 8am – 5pm. Current reps are averaging $1,000-$1,500 per week or more depending on sales abilities and desire to sell.

*We have several positions available for MONEY-MOTIVATED people with serious phone sales skills and longevity. Comprehensive training and all materials are included.

*We pay the TOP COMMISSION in the industry!

*You have the ability to make $50k – $120k + per year.

*Monthly residual income potential

Please send your resume to resume@executivedecisionmarketing.com be considered for the position.

(Please Reference Job #545)

Monday, 17 May 2010, 04:30 am Written by 

Small Business SEO — You’ll Get Bigger

When you’re starting out in business, it’s very easy to stop seeing the forest for all the trees. A lot of people never even try, because the “big picture” is quickly swamped with an anthill full of crawly minutiae – business cards, a “corporate” address, “What kind of entity is this?” etc. While many things are important to your business and its steep, continuous climb to the uppermost reaches of the stratosphere, there is one thing you must have above all else – CUSTOMERS!!! Small business SEO, just like any SEO really, is all about driving customers to your site by positioning it in a preferential spot with the search engines.

When you’re starting out with small business SEO, your objective is first and foremost, who are your customers? What is their age, where do they live, what is their gender, what is their lifestyle? Do they have children, or have they sworn to never breed? Are they mired in credit card debt, or can they coupon their way to free groceries? Are they renters, homeowners, do they own rental properties? Do they work in the executive suites of Fortune 500 companies, or do they push brooms through those executive suites? These are just a few things you’ll need to know about your customers, in order to properly reckon up an answer to the next question.

What does your customer want? Do they want facts and figures, or flight and fancy? Are they into advanced astronomy, or audacious autobiographies? Do they want to be informed, entertained, or perhaps amazed? Your writing will need to fill some void in their lives – and in order to fill that void, you’re going to need to find out just exactly what that void may be. As a small business owner, you’re going to need to make some assumptions, introduce some content, and then refine it as necessary (or just scrap half the site and rebuild). Small business SEO is basically the wild west, and you really have no choice but to be the fastest gun in town. If you’re not the biggest fish in your pond, you’re going to get eaten – so you’d better get bigger.

Friday, 07 May 2010, 04:02 am Written by 

Directories know you want to be in them – they’re the most effective ways to get your links clicked by actual people who may actually want access to your content. Needless to say, however, directory submission is not just a walk in the park. You have a lot to sort through, if your directory submission activities are going to be anything but a wrestling match that might end up with you pinned to the ground. Here are a couple of things you had better know before you waste the directory admin’s time:

1. Who is your target audience, anyway?

There is some person out there that you are writing to, whether you realize it or not. Actually, there are at least two people:

a. There’s the person in your own mind.

b. There’s also the person who will actually read what you’re writing.

This person will respond in a certain way to what you write – maybe they’ll laugh at you and click away from your site (and never come back), maybe they’ll bookmark your site (and tell some friends about it), and maybe they’ll sign up for your newsletter (you do have one, right?). Maybe they’ll do something completely different. And almost no matter what you say, SOME person will perform any given one of those possible activities.

Who are you TRYING to get to do the positive actions, such as signing up for your newsletter, bookmarking your site, etc.?

2. What does this person want?

Everybody wants something in life – and your target audience is exactly the same way. Maybe you’re writing for retirees who enjoy building scale models of old ships in bottles – so a random article about your gnarly skateboarding weekend would seem just a little out of place, maybe? Be sure all of your content is germane to the subject matter at hand, and eliminate wasteful or irrelevant content from your site.

In order to make your directory mission a success, you need to know who you’re writing to, in order to sculpt content that they will enjoy. And if that content is congruent and of high quality, you have a good chance to get those people to visit your site from those directories.

Wednesday, 05 May 2010, 11:01 am Written by 

We are seeking experienced and energetic Account Managers / Sales Reps to fill positions in our Sales Office.

Experience and Character Requirements:

– Excellent Verbal and Listening Skills
– Ability to Set and Achieve Personal and Company Goals
– Persuasive, Tactful and Professional
– Strong Sales Background
– Abides by Ethical Standards

Position Outline:

– Cold Call to Generate New Sales Opportunities
– Turn Prospective Leads Into Signed Contracts While Steadily Growing a Pipeline of New Clients for Future Sales
– Assist in Client Problem Resolution to Ensure High Quality and Satisfaction

* Training Provided *
* Flexible Hours *
* Unlimited Earning Potential *
* High Commission Split with No Cap *
* Generous Bonuses *
* $500 Sign-On Bonus *

Please send resume to: resume@executivedecisionmarketing.com (reference job #512)

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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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Los Angeles Office:
Corporate 1011 Goodrich Blvd.
Los Angeles, CA 90022
Toll Free: 800-741-1941
Fax: (818)337-2408