Everybody knows that SEO is a hugely technical, very sophisticated business that only elite “Internet types” are any good at. Well, it might not be quite that deep… but if you’re the type of person who’s better with words than with widgets, you might want to pick your battles, and give the SEO “Waterloo” a wide berth. But don’t think your web site is just going to gather dust in some lonely server somewhere – for there is hope, my Net-challenged friend: Directory submission. And no, that isn’t some new, electronic form of wrestling. Directory submission involves sending your site to various human edited directories, where it can be catalogued by an actual person who is more concerned about genuine, good content than which meta tags you have in your first paragraph.
Of course, you probably don’t want to try to get into general things – that area has been hotly contested and subsequently dominated by contenders who have deep pockets and dedicated professionals on their payrolls. Trying to get your site anywhere useful with something like “Plumbing” is about as useful as trying to go to England and declare yourself king. But perhaps you’re not into all plumbing – perhaps you have a site that is dedicated to super high end platinum faucets. “Platinum plumbing fixtures” might be the niche area that can get you noticed by actual eyes – keep in mind that directories often aren’t indexed by search engines, and thus require actual words that human beings are drawn to – just don’t start WRITING IN ALL CAP LOCKS AND DOING A BILLY MAYES IMPRESSION!!! That tends to turn people off, too.
The most important thing you need to determine, before you do anything else related to getting your site noticed, is decide who you intend to reach. You need to form the clearest possible picture of who your target demographic is – and then write to those people, and ONLY to those people. You are not a multi billion dollar, multinational corporate conglomerate whale that can try to be about EVERYBODY – if you actually look, even those guys typically fail when they try that.
And only when you know who your target market is, will your directory submission endeavors actually work.