Monthly Archives: January 2010

Monday, 25 January 2010, 07:13 am Written by 

With more and more business using online marketing as a means of self promotion, new avenues have opened up for driving traffic to websites and increasing sales. One of these is the use of blog posts to drive traffic to a specific website or business.

The basic idea behind this is that if information is provided to a potential customer they find useful they will be likely to want to find out more about the source that the information came from, as well as get more information. There are several ways companies can place their website links into blog posts.

The first method is by making a post on a blog unrelated to your business but within the general niche. For instance, placing a blog post about home security systems on a blog related to home maintenance and security that is run by another company or person. By adding links to your own website within the post, you are able to direct traffic to your website. For this to work, you will need to find a blog owner who will let you post on their blog for a small price.

The next method is setting up a blog for your own company and putting information relevant to both your business and the industry on it. It is important to ensure that all the content on this kind of a blog is relevant to the industry but at the same time is not over-promotion of just your business. By making it interesting for all kinds of viewers, and talking about more than just your own products and services you will be able to ensure the same people come back again and again to read the new content.

You could also sign up as a guest blogger at a blog that deals with the industry you are in. This way, you will be able to get word out about your skills but at the same time write for a well-established blog that you won’t have to market.

By using these different methods you can use blog posting as a means for directing traffic to your own business and increase your sales at the same time.

Friday, 15 January 2010, 07:18 am Written by 

One of the most important components to online marketing is article writing and distribution. This is one of the simplest ways of getting the word out about the products or services you offer and therefore it can be used without spending a lot of money.

Article writing simply means getting articles written about your business. These need to be original content, but they can be any length or format. The key idea behind these is that they need to generate interest in the reader about your business and make them want to find out more. They will be tempted to click on your website’s link and therefore be brought to your website where you will be able to use your website content to entice them to buy your services or product.

Distribution of articles written for marketing online is another component. This involves posting these articles on blogs, social bookmarking websites and article directories and then ensuring that these are marketed well enough that people are directed to them.

The key to article writing and distribution is interesting content. If you have content that is interesting for the reader they will be interested in not only reading through the whole piece but also finding out more about the company and therefore going to your website. There are many people that will put up bland and boring articles about their business but these are not going to direct a high volume of traffic to your website and therefore it is important to either understand the niche you are targeting well enough to write interesting content for them or hire a writer to create this content for you.

Once you have content available on the internet that links back to your business you will see an increase in traffic being directed to your website. To convert these visitors into sales you will also need to have interesting and compelling content on your website so that you are able to increase your sales and not just traffic to your website.

Tuesday, 05 January 2010, 07:02 am Written by 

Article directories are one of the most common methods people use to promote their content online and drive traffic to their online businesses. By putting content created by their company online at various article directories, they can direct a steady stream of traffic to their website.

Article directory submissions are very easy to do since many article directories do not have many specifications that must be met. To start with, the content you are uploading must be original and unpublished anywhere else on the internet. This is the major rule that must be followed to ensure your content is not removed from the article directories after you submit it.

Once you have articles that you would like to publish through article directories, you will need to make an account at all the major article directories and start uploading the content. It usually takes a few days for the content to be reviewed and approved. During this time you may be asked to edit and revamp it a bit based on the article directories requirements.

After the content is available online, Google will start indexing it and it will appear in various search engine results. You can also promote it yourself by adding the links to social bookmarking websites. Once traffic gets directed to the page, you will be able to get a higher rank in the search engines and over time your own website will get traffic through the articles you submitted to the article directories.

It is important to have content relevant to your own website linking to your pages, and not spam the viewers with unnecessary keywords. You can also set up a resource box in the article submission which will have a little teaser information about your business and encourage people to go directly to your website for more information about the product or service you are selling.

If you are not interested in making all the submissions yourself, you can hire freelance writers and/or companies that will take care of this for you at a very low cost.

By using article directory submissions you can increase traffic to your website as well as boost your sales without having to spend a lot of money on marketing.

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