Monthly Archives: May 2009

Friday, 22 May 2009, 03:22 pm Written by 

The new venue in web design is making your webpage compatible for mobile devices. Web enabled mobile devices are hitting the market at an increased rate and this means that more and more users are surfing the web from these hand held devices and these numbers are growing at a rapid rate each day. The internet has always been a popular source for things like directions or other information and now people are accessing it on the go as well. This increase in mobile browsing is not something that is here today and gone tomorrow, it is here to stay and many experts believe it is the new wave and will continue to expand at rapid rates.

What does all this mean for your business? Eric Schmidt, CEO of Google, feels that mobile websites are valuable because of there portability and ability to give people easy and quick access to the internet while they are on the go. When you think about all the ways a person can uses the mobile web from looking up a phone number, to directions, to checking social network sites a growing number of people are using the mobile web and your company can take advantage from the start.

How to I become mobile friendly? In order to take advantage of these users you need to make your website easily viewable on mobile devices. You don’t have to worry though, you won’t have to strip down your current site in order to accommodate mobile users. Converting your website to be mobile friendly can easily be done by a professional web site development company such as webwisemedia. They provide a service just for this problem and to get your site on mobile devices.

So with the web expanding into new areas like mobile devices you don’t want your company to be left out in the dark. A professional team can get your site looking great to both regular browsers and to those mobile browsers as well. Contact webwisemedia to get more information on how you can improve your customer’s access to your site through the use of mobile applications.

Tuesday, 19 May 2009, 09:52 pm Written by 

Organic Search or PPC? The question is being asked by thousands who are doing business on the internet and seeing that the cost of pay per click search campaigns seems to be getting higher and higher as the value of premium keywords rises. This leads to a need for more creative campaigns and many businesses are targeting secondary keywords because they simply can’t afford to run campaigns on their primaries. So the choice is presented. Should you continue with paid search engine marketing (SEM) or seek out ways to promote organic search results?

If the answer was a simple matter of calculating cost versus return the decision would be easy to make, but it is far more complicated than that. If you have a product to sell then you can gather data on how many clicks it takes to get a conversion. This tells you if your PPC campaign is worth it, provided your keywords don’t go up in price. If you’re using Google Adwords then you have to deal with their algorithm in the equation. The quality score of your website is an important factor in determining how much you pay for clicks and the formula used to determine it changes on a regular basis.

Of course, if you’re relying on organic search for quality traffic then you will still have to maintain a high quality score and now you also need to examine your links for their site’s quality score. The weighting system used by major search engines has changed recently to discount “automated” submissions to article directories and links obtained from “link farms” or sites that are only there for the purpose of posting links.

The numbers posted in the first quarter of 2009 by Adwords and other PPC programs show a decline in overall spending. Many believe this is due to more companies turning to Organic SEO and moving away from paid traffic. Others feel it’s a direct result of retail stores going out of business. Many of the giants, like Macy’s for instance, are closing stores and not spending money on internet advertising. The answer to the decline in ad dollars spent is most likely a combination of both.

The solution for your company should be determined by someone who is familiar with the changes in algorithmic page rank calculations and experience in link building and SEM. Paid traffic is still a powerful way to bring visitors to your website and should not be overlooked completely, but techniques used to increase organic search are more lasting. A quality article manually posted on a site with a high PR Page rating like Ezine remains one of the best methods to generate a link that will bring consistent traffic and high rankings from Google and Yahoo networks.

Properly managed PPC campaigns can enhance organic search techniques and bring you instant traffic while you’re building your own web of links and directory registrations. The answer to the question asked in this article should never be an absolute one way or the other. Each company’s needs are different and a quality internet marketing service will recognize your unique needs and guide you in the right direction.

Thursday, 14 May 2009, 05:18 am Written by 

When deciding on a SEO company to assist you with Organic SEO it is extremely important to make sure they follow the rules and are ethical. If the company crosses the line even without your knowledge to try and deceive search engines about the value of the content of your page, then your page can be considered search spam. Your content is the real value of your site and search engines use your content to assemble Search Engine Results Pages (SERP’s). Since users usually choose a search engine based on the quality of its results, search engines try and eliminate any search spam pages.

So what is search spam?

Your site can be considered search spam if it uses techniques like irrelevant keywords, cloaking, link spam, doorway pages, hidden text and many other Black Hat SEO practices. These techniques will not benefit you in anyway and will actually lead to big losses down the road. First you will eventually loose your page rank because it is not based on high quality content. This makes the money you spent to increase your page rank wasted. The other most costly thing that could happen to your site is that it could be banned from the search engine all together. This prevents your site from coming up in any search for that search engine, and makes your site look untrustworthy, along with making it difficult for people to find your site.

How do you choose an ethical company?

To avoid being a victim of unethical companies there are a few things that you can do. First look at any testimonials and current customers that you might be able contact to see how happy they are with their service and what there page ranks are. They should have also credentials that are backed by institutions that shows they can do what they say. Weather you want Los Angles SEO or SEO in New York this should be done quickly and they should provide affordable SEO options. By doing a little homework into the company and following this information you will be able to find an ethical company to meet your needs and one you will be able to contact if you have any issues.

Saturday, 09 May 2009, 05:16 am Written by 

With being in today’s technological era and the economy in a downturn, small businesses have a very difficult time gaining and retaining customers without a web presence. People in days past would drive to a store to get expert information on anything they needed weather it is a product or a service. Today more and more people turn to the internet and search for the products and services from there own homes. This allows consumers to find companies, gather information on them and their goods or services, and even compare prices much quicker than before. For this reason a lot of consumers prefer this new method of shopping. If a business does not have a website, they are missing out not only on potential clients but also the exposure that the internet offers. The web is now the place to be as more people start to use the internet day by day.  To compete one must not only have a website but one that is effective and easily found.

When consumers are searching the web they don’t take the time to look at very many results. This is why SEO or Orangic SEO is so important these days. To get your company high the search results is ideal. Some people think that this will be way to expensive for their small company but Webwiesemedia.com offer affordable SEO. There are some many things that companies can do for you to get your page to rank higher and increase site traffic you don’t have to break the bank to make this a reality for your company. Just look at some of the services that they provide. As a professional web design company, they offer affordable services to all types to meet your needs.

If you are unsure of the benefits that website SEO and a professional SEO company can do for you read some of the blog entries under Organic SEO Marketing. This will give you a good feel for what can be done for your company. Also you can check out some of the current client rankings of customers that use executivedecisionmarketing.com. It is time to get affordable professional SEO to help your company thrive.

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