Tuesday, 22 November 2016, 03:28 pm Written by 

When talking about SEO and the methods in which people can achieve top ranking websites or brands, video SEO is often one of those terms that is mentioned. However, there are many who are not aware of what type of SEO this truly is, which can make it harder to achieve.

What is SEO for Videos?
Videos that are seen on sites such as YouTube are going to include SEO within them to help them to rank higher. After all, when you go to YouTube and type in a keyword, those videos that come up are ranked that way for a reason. These videos do include the SEO keyword that the person has searched. For videos that are simply posted without the use of keywords, these are not going to be videos that are searched for. Though they may be watched, they are not gaining the attention that they could gain.

How to Gain Attention to your Videos
Now that you have the video, how are you going to gain attention to this video? The answer is video SEO. This means you must:

  • Utilize keywords
  • Have a title that is catchy
  • Include tags on the video

Along with these methods for the actual video itself, there are those who suggest that you:

  • Link build to the video
  • Share this video via social media
  • Consider syndication

These methods are going to ensure that the video is being seen, but also ensure that they are being viewed due to the keyword that has been used.

Keywords and Videos
When speaking of keywords and videos, most people think that this means including the keyword in the actual video. While you can do this, the search engines are not going to be using this as a method for ranking. Instead, you need to include these keywords in the title, the tags of the video and in the description. It’s the information that is going to be indexed in order to be ranked on YouTube or whatever another video channel that you may be using. The key is to understand keywords and do your research for those that are going to be searched and result in seeing your video.

Saturday, 12 November 2016, 03:19 pm Written by 

When most people see a successful website, they often think that the person knew what they were doing, and that is why they are successful. However, that is not always the case. The popular websites that are out there may be designed by professionals, but it boils down to the SEO that the website is using. There are several top SEO practices that are being used by those top websites out there, and there are several secrets in which you can use in your own website.

Keywords are Still King
One of the common reasons for a website to succeed is the keywords that are being used. And keywords are still king despite many people stating that the world of website ranking is changing. You still need to ensure that you have:

  • A keyword that is going to be associated with what you have to offer
  • Numerous secondary keywords related to the main keyword to ensure that you are covering all your search potential
  • Ensure that the keyword is being used on the website, but not used too much as you do not want to be one who utilizes keyword stuffing, as this will get your content ranked lower

Content needs to be Great
With the numerous websites that are out there, one of the top SEO methods to keep in mind is that your content needs to be amazing. This means writing about topics that are not being covered elsewhere. There are thousands of websites that can answer a question, so you need to provide a unique view on an issue or content in a different way than another website out there.

Videos are Popular for a Reason
A SEO secret that many people are not considering is videos. Video marketing has taken off in recent years and has become a great way to meet the SEO demands that are out there. For websites who are not getting in on the popularity of videos, they are going to find that in the end they are losing their consumer base. Instead, embrace the idea of video marketing and utilize this as a method to build your website SEO.

Wednesday, 02 November 2016, 03:14 pm Written by 

For those who have a website, they need to consider their mobile website design. It makes no sense to have a website that is available via a computer and not also available to be seen on your mobile device. However, there are several considerations that must be made in order to ensure that this mobile design is going to be one that works for those who visit your site.

The Design Should Be Easy on the Eyes
While many people want to simply take their computer website and move this to a mobile website, they often find that this makes the site harder to see. For example, the type may be too small or the color choices do not look as good on a smaller screen. This is why you must look at the mobile website as one that is completely on its own. For example, take into consideration:

  • The color scheme
  • The type of font
  • The size of buttons that consumers are meant to click on
  • The overall appeal of the website visually

Consider a Responsive Design
This type of mobile website design is fairly popular. The reason being is that this type of design is going to go from computer to mobile device easily. When a person logs onto this website with a mobile device, the device is recognized and the entire website is meant to conform to the specifications of that device. It makes for an elegant design that consumers love.

All Information Should Be Present
Too many people think that just because this website is not seen on a computer that they do not have to include all the information that would normally be found on a website. However, in doing this, they are making a grave mistake. The information that is found on your desktop website should be the same that is found on your mobile website. If not, consumers will notice the difference, and it could lower the company in their eyes. Thus, be sure that you include all the pertinent information that is regularly found online on your mobile website. Otherwise, you have wasted time in even creating this mobile website.

Sunday, 23 October 2016, 03:05 pm Written by 

Is your website not gaining the attention that you had hoped to see? In most cases, when a website is not performing as you had hoped, you are going to find that this is often due to the website not having that good of SEO. However, most people are at a loss as to how they are supposed to get their website up to performing as those websites with top SEO on the Internet. The good news is that everyone is capable of getting their websites up to the same standard and performing better.

Start with an Evaluation
One of the only ways to know why your website is not performing as it should be to evaluate what is going on. You need to look at:

  • How is your content looking? Is it unique enough to be something that is going to have readers coming back?
  • What types of keywords is your website focusing on? Are these keywords related to what you are offering the market?
  • How does the website actually look? Is it easy to view or is there too much going on that makes it hard to view?

Have a Plan
No website with the top SEO went at this without a plan. Once you have evaluated your website, you are going to have a better idea of where you need to be in order to get the website views that you want. With this being said, be sure that your plan includes information like:

  • A new set of keywords to hit, along with long tail keywords that could be included
  • Checking all the links to ensure they are working properly on the website
  • Looking at the loading speed, uptime and other technical issues that could be happening with your website

Keep Checking your Website
One of the top aspects to remember about your website and achieving higher popularity is that you are going to want to keep checking your website to improve this in any way possible. You are going to find that many top websites have dedicated team members who work on this aspect alone. Thus, do expect to put some time into ranking higher on search engines.

Thursday, 13 October 2016, 02:59 pm Written by 

There are many aspects of a website in which an administrator is responsible for. One of these aspects is the content that is being put onto these websites. For a business website, the need for business information, along with the services and the products that are offered is included within this website. However, one key component that many businesses do not consider is a blog. Luckily, for businesses that take the time for custom blog creation, they notice that their appeal to the market is increased. Why is this? There are several reasons, all of which we will take a look at.

A Blog Creates a Voice for your Company
For those who are considering custom blog creation, they need to realize that this is something that can create a voice for their business. This can go a long way in building your brand online, which is highly important. When you have a voice, this is going to make you one of the main players that people consider when they look online for a business of your kind. That is why so many businesses take the time to create and maintain a blog, even when they are super busy, as they realize the importance.

A Blog Makes You an Expert
For businesses that offer services to the consumer market, their blogs are often going to discuss those services in which they provide to the consumer market. Thus, a blog is going to prove that you do know what you are talking about. And from this point, consumers start to trust what you offer. They see the knowledge that you have about the subject, which is what you want the consumer to do. The more trust a consumer has in you, the more likely they are to use your business and recommend it to others. And this is all due to the information that you are blogging about.

Blogs are Great for SEO
For those who have blogs on their website, they often find that this makes it easier to rank for keywords. The blogs that are published are going to be those that are going to contain these keywords, which will help to rank your website higher on search engines.

Monday, 03 October 2016, 02:57 pm Written by 

Pay per click, commonly referred to as PPC is one of the methods which search engines as well as customers find your website. It is therefore a form of website promotion strategy. It is an essential tool of online marketing and it’s therefore a key to ensuring that target audiences find your website.

What do PPC Management Companies Do?
PPC advertising specialists normally help you get the most out of your bid dollars by working to choose and select the best keywords. The best keywords are those, which will drive a lot of traffic to your site at the minimum possible cost. No company wants to spend more on a click than they have to especially if the keyword is not directly converting leads into sales.

Advertising specialists normally will assist you target ads on the platforms which you choose. You can run your pay per click adverts on popular search engines such as Bing, Google and Yahoo. You can also run the adverts as social networks such as Facebook, LinkedIn and even Pinterest. The advertising company you choose is supposed to guide and advise you into choosing the best platform for your business. The three award winning companies mentioned above are very good at these. They will work closely with you and help you come up with a stable PPC advertising plan.

Important Factors in PPC Management
When choosing a PPC management company to manage your pay per click campaigns, there are a number of factors you should consider. There are stated below:

  • Experience: The first feature you should consider is the level of experience of the company. This not only entails the number of years the company has been in service, but also the industries, which the company is familiar with. It is important that you consider those companies, which are accredited by either Google, Big etc.
  • Reporting: Also pick a company, which provides detailed and adequate reporting since it’s an essential feature of PPC campaigns.
  • Customer Service: Choose a company, which provides adequate customer services e.g. network solutions. Additionally, pick a company, which is concerned with its customers.
Saturday, 24 September 2016, 02:49 pm Written by 

Social bookmarking is a method or a way for people to organize, store, search and manage bookmarks of webpages. Users normally save links of webpages that they desire to share through the use of a social bookmarking website to save these links. It is important to note that the bookmarks are normally public and can be seen by other members who are in the website where they’re actually stored. An example of a social bookmarking site is dig.com.

Most of the social bookmarking services that we have today are normally organized by user applying keywords or tags to content on a website. This therefore implies that other users can see the bookmarks related to a particular selected tag, and view info about the number of users who have bookmarked them. Social bookmarking is also referred to as Folksonomy, social classification, collaborative tagging etc.

How Can Social Bookmarking can help me promoting my website?

  • Increasing Traffic: Most of the search engines normally list results from bookmarking websites. Therefore, if your website is bookmarked it can attract a lot of traffic towards it. This will therefore be a way of promoting your site. Additionally it increases traffic by adding up social bookmarking buttons to your site. Adding a social bookmark links to your website or blog makes it simple for the readers to read and share your contents and therefore site promotion happens.
  • Tagging to Other Sites: Also, being featured on one bookmarking site often leads to people tagging your site to other bookmarking sites. This is a great opportunity for website promotion.

Therefore there are a lot of benefits which are derived from the bookmarking of a website. The kind of traffic that you are likely to receive will be most likely being very engaged and targeted to your websites contents. Therefore, social bookmarking can be an awesome tool to use in your website promotion strategy. To sum it all, I would encourage companies, organizations as well as individuals who own websites to consider bookmarking their websites. SEO specialists and experts should consider bookmarking as a new SEO strategy.

Wednesday, 14 September 2016, 02:38 pm Written by 

Targeted Email marketing works better for a number of reasons as listed below.

Your leads are at different points in the sales cycle
Not all your customers are normally interested in all your products or services. Depending on the complexity of your product line, it can take time before a business or a company decides to buy your products. This is where targeted email marketing comes in. Targeted emails allow you to usher in prospective customers via your sales cycle without consuming a lot of time. Let’s assume that you have already segmented your customers well and made them understand why they need to purchase your product, other benefits, which you will enjoy, include:

  • Better Delivery rates
  • Better Conversions
  • Improved Click-through rates

Your Email Reputation will improve
A survey conducted indicated that 21% of emails worldwide were not reaching the inbox of the desired recipients. This happens because most people put spam filters on their emails so as to avoid receiving disturbing and annoying emails. By using email list segmentation, you can send emails, which contain personalized content and therefore are less likely to annoy the customers.

There are various ways which you can segment your email list so as to improve the deliverability rates. Consider segmenting as follows:

  • New subscribers who know very little about your business or require a lot of trust and convincing.
  • Those who do not respond and could respond via a reactivation campaign.
  • Those who are loyal to your business and are engaged with your content.

Your Conversion rates will improve
Targeted email marketing helps you to put the right content in front of the right customers. This leads to elimination of as much resistance as possible. Isotoner, for example increased their revenue by approximately 7000% due to email marketing.

Therefore, given the effectiveness of targeted email marketing it is advisable that we embrace it in our businesses. A lot of campaigns are involved in the startup process and this can be quite challenging in terms of funds. However, with time, it yields a lot of benefits.

Wednesday, 24 August 2016, 02:26 pm Written by 

The search engine optimization process has changed significantly over the years. Many of the traditional strategies that were been used are no longer effective today. Artificial intelligence has been introduced as the new backbone for new search algorithm. Therefore, it is important to rethink of the various ways we’re going to do SEO in the year of 2016. Below are some important practices, which a Modern expert SEO should emphasize on:

Understand Relevant Information Vs. Keyword Targeting
The major issue with keyword targeting is that misuse of the keywords is easily noticed by Google. In return, Google places a penalty on your site by throwing it backwards a few pages. However if still done the right way it can still bring a lot of traffic on the website. However, relevant information is a good technic and a better way of keyword targeting than just stuffing the page with lots of keywords.

 Target Customers Locally
As an expert SEO, it is important to understand that local listings usually appear on top of the search results page. Therefore, it is advisable that you target local customers as it can turn out to be the most rewarding.

Understand that Back Links Matter
Google normally emphasizes on related info. Therefore, linking a certain website page with another site which contains relevant and quality info will have a good impact on the search results and this is likely to bring a lot of traffic on the website.

Understand Social Media Role in Modern Day Strategy
As an expert SEO it is important to understand that if a website contains great contents, then it’s more likely that it will circulate over the social media. This is the main reason why Google normally includes results from Twitter, Facebook, and Google plus etc. in its search results. Your business can attain a lot of traffic from the social sites if in return you maintain a habit of relevant and quality content.

Go Responsive
Responsive web designs which can accommodate both computer ad mobile users can also attract a lot of traffic to your website. Google normally recommends the use of responsive web design technique.

Sunday, 14 August 2016, 02:19 pm Written by 

The main role of a Search Engine Optimization (SEO) Specialist is to analyze, review and implement changes on websites so that they become fully optimized for search engine use. This means in other words that the work of such a specialist is to increase and maximize the traffic to a website in order to improve the webpage rank within the search engines. Put in simpler language, it’s the work of SEO Specialists to ensure that when search engines are used, your website appears on top of the page. Due to the advancement of technology, the role of entails a lot today than it used to earlier on.

Qualifications that a SEO Specialist must possess
A modern day specialist must possess a number of skills. One of them is that he or she must be a problem solver and a decision maker. This is because this is a challenging task, which may require a lot of prioritizing on the relevant content to upload. Today, search engines are placing a lot of importance on quality content. Therefore, if your website lacks quality information it may end up lagging behind. Such a specialist also have to understand and include key words and phrases which attract a lot of traffic on the site. Such a specialist should also have knowledge of dealing with internal links and the ability to solve problems when trying to find the best approach to internal links. A degree and a minimum of three years’ experience is required for one to acquire this title. Additionally, knowledge of HTML, CSS, programming languages and blogging is highly desired. He or she should also understand SEO copywriting.

Major Roles
The roles of such a specialist include the following:

  • Analyzing of websites so as to improve them
  • Implement and test various search engine marketing techniques, website layouts and advertising for search engine optimization.

Salary
According to Payscale.com, the average salary of this job is approximately $45216. However, this differs from one company to another and is also dependent on the experience that one has. All in all, it’s a good career, which one can venture in.

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