Tuesday, 10 October 2017, 09:04 pm Written by 

Email marketing is a strategy used to promote a product or service with the use of email itself. An in depth definition of email marketing means to develop a connection between business owners and their potential customers to increase product visibility. This type of marketing goes under the bracket of internet marketing, which includes online marketing through websites, blogs, social media, etc.

Targeted email marketing possesses advantages which include price and accessibility. Emailing is cost effective way promote services and it is the easiest to manage compared to numerous kinds of marketing. It is also depicted as the easiest arrangement in terms of organizing because business owners can efficiently track email marketing campaigns, therefore making it the choice of marketing to most small businesses.

In today’s modern culture, targeted email marketing has the ability to draw solutions on all inherent issues experienced by non-targeted marketing. This type of marketing allows owners to gain control over their campaign and wisely choose the people they are sending their emails to. Targeted emails guarantee that the audience receives the content of the business’ products and services. Targeted email marketing makes its simple to modify messages for the specific target audience and this leads to the business promoting a higher conversion rate.

Targeted email marketing is easily shareable. There is quite a few marketing options which features such great accessibility since emails can easily broadcast advertisements to the target markets with just a simple click. This advantage often translates to good productivity and may even bring about sales from consumers.Targeted Email Marketing is the best way to reach out to audience to advertise the company and gain further exposure and credibility.

Finally, target email marketing is deemed relevant in this era since the rise of technological advances now continue to dominate the world. Email Marketing stands on top of the marketing competition because it is known to be cost effective, controllable, shareable, and have an easy approach. With a strategic approach, appropriate guidance and a strong message, businesses can certainly to benefit from email marketing.

Tuesday, 10 October 2017, 03:19 am Written by 

Targeted Email Marketing works well in promoting products and/or services in the most cost-effective way. It easily builds a trusting relationship between businesses and potential customers and/or clients. Targeted Email Marketing refers to a way of advertising which only focuses on a certain segmented group of people. Businesses who use targeted email marketing for promoting their company often receive and experience an increase in customer sales and higher conversion rates. This type of marketing allows businesses to keep their customers informed by sending them marketing messages which will potentially suit their taste.

Email Marketing is known to be the most inexpensive way to advertise companies and its services. It aims to provide potential customers with news updates about a particular company as well as upcoming events and/or special offers. Conversion rates are most likely improved with the use of targeted email marketing because it entices and encourages customers to avail of products with the use of advertising email sent to them. Targeted Email Marketing sends customized emails to a specific range of demographics, it only aims to focus on a specific market who appears to be the ones most likely to be interested in the services offered.

Targeted Email Marketing which done right with potentially improve the company’s chances for higher conversion rates. It will efficiently save companies the time spent on sending email to a large volume of people who will likely ignore sent emails because it is not tailored fit to their preferences (age, location, etc). Targeted email marketing can deliver high-quality traffic and deliver relevant conversion by improving the chances of the target demographic to buy into the product.

The most effective way to conduct email marketing to segment client lists and employ quality targeting. This will allow companies to reap as much value as possible from the investment. Targeted Email Marketing should use emails that are simple and contain relevant information that audience can count on. It is believed that emails sent at regular frequency and in familiar format gain the trust of consumers.

Targeted Email Marketing acknowledges that not all company costumers are interested in all products and services offered. It is best for businesses to know different things about their customers to segment them properly in specific groups.

Saturday, 30 September 2017, 03:07 am Written by 

Search Engine Optimization (SEO) is vital for online businesses and websites. It allows webpages to be shown on top of other links once keywords are entered on search engines. It is important to maximize the traffic that a site can receive since it will be shown immediately on first top search results over search engines such as Google and Bing.

SEO specialists are the ones who are responsible for analyzing, reviewing, and implementing changes to make the websites optimized for search engines. These are the people who help businesses increase their conversion rate and popularity among internet users and consumers. SEO specialists have the task to analyze the trends and best practices online in order to develop and implement strategies to improve website placement and ranking over the web. The role of SEO specialists is make the website gain greater visibility online, therefore they should be well-adept in the field of marketing, advertising and commercialization.

These specialists have the role are marketers, and they should be able to improve visitor numbers to the site by using keywords and keyword topics to improve the user experience in order to meet search engine guidelines. Therefore, SEO specialists must be flexible enough to deal and keep up with the fast changing demands and guidelines of search engines. They should be able to easily spot the trends that online visitors follow and efficiently understand what they mean in order for them to effectively translate visitors to potential clients and/or consumers.

SEO specialist should always be willing to learn more and they should always have the initiative to research the latest search engine updates of core ranking algorithms, and understand them as well as the impacts it may bring to clients and their businesses.

Marketing and developing online businesses may be tough especially during the present time since there are a wide variety of consumer options and competition. Therefore, the role of SEO specialists in the online business industry is important because they are the ones who help clients vault their way up the search engine, focusing on things like customer engagement and conversion rates.

The main aim of SEO specialists is to meet client demand and fulfill the improvement of their site by maintain a strong search engine placement and/or increased organic traffic.

Saturday, 30 September 2017, 03:07 am Written by 

SEO has been a fast-growing discipline in the digital world. Over some time, SEO began to be a necessity in the industry of online business because it has the ability to generate leads and increase sales. SEO or Search Engine Optimization is known to be the process of getting a website to rank on the first pages on search engines. It promotes businesses and online companies to further gaining more potential clients and/or consumers. Behind all effective SEO services are expert SEO specialists. They have the vital role of helping companies build their businesses and attract new customers through web traffic.

An expert SEO should be responsible for increasing quality organic traffic and positioning websites higher in the search engine results page. An expert SEO consists of specialists who can are knowledgeable enough with customer search trends. An expert SEO needs to understand the search habits of internet users; with this, they should be able to generate keywords which will effectively translate views to potential sales. Expert SEO should be adept in finding the best keywords for the brand of clients, and they need to keep an eye on how customers talk and search on the web.

Specialists on expert SEO need to use specific tools like linguistic profiling, keyword score-carding, and competitive search assessments because these will help them organize client’s website, optimize its content, and measure the results. Expert SEO is relevant service in the age of digital marketing because it improves client’s visibility with organic search.

Expert SEO has the task of analyzing and reviews websites and incoming links so that specialists can provide expert advice, guidance, and recommendation to businesses who seek to earn more natural search engine traffic. These specialists involved in expert SEO needs to possess perseverance and dedication since the internet and search engine platform is regularly changing. They should possess the best SEO practices in order to keep up with system adjustments.

Expert SEO covers a dynamic spectrum of marketing disciplines. It is a service which confidently boosts business rating and website views as it entices more customers to visit the page with the help of effective social media marketing. It boosts organic traffic because specialists focus on user experience which attracts more views, minimize page abandonment and increase visitor dwell time spent on the site.

Wednesday, 20 September 2017, 06:49 am Written by 


There’s no way around it, search engine optimisation is absolutely essential to online success, and in many respects, your SEO project will never really come to an end. This is because there are seemingly never ending prospects of attracting more customers, increasing sales, or boosting web traffic. In this post, we’ll be looking at some of the most effective methods of expert SEO that we assist our clients with.

First of all, why not consider making use of some of the less used SEO methods, as a way of getting one step ahead of the competition. One of these such methods, which is an effective SEO tool, which is easy to manage, and very economic, is custom blog creation. Custom blog creation simply means creating a blog space within your site in which you will be able to post additional content. Like all of your web content, this blog content is all an attraction to possible customers, and it also increases your overall content quantity, as well as broadening the subjects that you can discuss on your site.

Blogs work for two main reasons as an SEO tool. Firstly, they offer lots of new informative content to attract visitors. Secondly, the search engine will register these posts as an increase in activity, but they will also help the search engine bots and crawlers to contextualise your site.

If you regularly experiment with keywords, then this is another fantastic SEO technique to get into the habit of. The most important role of SEO experts in this process is looking at your existing content, and ensuring that each page of your site is filled with relevant keywords. To find these keywords, our experts will use Google Adwords, as well as other keyword research tools.

Next up, backlinks can connect your content with other relevant web pages to increase your traffic. A backlink is a hyperlink embedded in your text, and as you add these throughout your site, you will eventually find websites that link back to your site, allowing your two websites to in a sense share the audience base for both websites.


Sunday, 10 September 2017, 07:04 am Written by 


In this post, we would like to shine a light on one of the less obvious forms of search engine optimisation, custom blog creation. Despite being one of the less obvious SEO methods, blogs can be highly useful for pulling in traffic, as well as for the sake of the search engine. By following the advice that follows, your website will not only be likely to find more traffic, and new visitors, it will also help your site to rank better with the search engine.

There are two primary ways in which custom blog creation functions as an SEO tool, though these two break down further into more specific roles, the main two functions of SEO are appealing to your audience, and appealing to the search engine. The first one is the way your audience experiences your content and the second concerns how search engine bots and crawlers are able to analyse your site.

The main results that you are looking to achieve as an indirect result of developing your blog include increasing first page placements. A first-page placement is a count of how many times one of your web pages was featured on the very first page of Google search results in relation to a user’s search.  Secondly, you will look to increase your overall traffic, in turn having a positive effect on your advertising revenue, or visitor count. Finally, you will aim to increase sales, if relevant to your business.

The main reason that your blog will have a positive impact on your visitors, is simply by offering them more content. Also, the content within your blog is likely to be a more niche, specialist nature than the content on your main website’s, adding a sense of authority to your site.

In terms of the search engine, custom blogging is useful, again, for offering extra content, as well as backlinks, choice of keywords, and the likes. This data is digested by search engine crawlers and bots, making it easier for them to determine the nature of your website and in turn by ranking your site more highly.

Thursday, 31 August 2017, 07:02 am Written by 


If you were looking for a basic guide to utilising PPC management, then please return to the blog, as we’ve covered this in detail elsewhere. In this post, we’ll instead by focussing on more advanced PPC management methods to drive up results in your PPC ad campaign, while also trying to reduce your costs.

Firstly, what is PPC, and what are PPC ads and PPC management? PPC stands for pay per click, and it refers to a totally unique type of online marketing. Pay per click adverts are those sponsored links you find in the search engine, and they are hosted by search engines like Google. Placing an ad, or adverts is easy, you simply need to decide how to tag your advert, and what keywords to focus on.

As a rule, the most frequently searched terms will usually cost the most to use, though these will also likely yield the most voluminous results. It is the job of your PPC manager to create and edit your ads, to determine which keywords to target, and essentially to get you the very best results possible in the form of traffic increases, sales, advertising revenue, and so on.  Another big perk of pay per click adverts is that you can stop them whenever you decide, thus the name, pay per click.

By using keyword search tools your SEO expert will help you choose which keywords to target, from this point they will experiment with those adverts which are under performing while retaining adverts which yield a strong return on investment. It is possible to get fantastic value adverts by using conventionally less popular search terms, especially if these are applicable to your particular client base or demographic.

One last thing to mention with PPC adverts is their limitations. While PPC can be the best way to increase short term traffic, sales, and ad revenue, it can also be a waste of money if your website is poorly made, and if not enough SEO work has been carried out. As such, you will be paying for adverts to attract visitors, only for them to turn away when they see the condition of your site.

Monday, 21 August 2017, 07:00 am Written by 


This week’s post is dedicated to PPC management. Here we’ll be considering what PPC ads are, and how PPC management can help to boost a campaign. We’ll also be looking at the main ways that a PPC manager can work to improve your results and return on investment.

Before we go any further, though, how does PPC management work in conjunction with search engine optimisation methods that you make use of? Well, PPC management works fantastically well when used with a strong approach to SEO, but you should be aware that a PPC campaign without the support of SEO, may be money wasted.

PPC adverts (or pay per click adverts), are paid search engine adverts which are found at the top of search engine results when you enter a relevant search term. These ads are usually bold, they feature before the main list of websites, and are labelled as “sponsored links” on Google, for example. The main benefits of these ads are as follows.

Firstly, PPC ads are great for putting your content right in front of your audience for all to see. These adds do the laborious job of tallying up your first page placements, increasing the chance that a visitor will find your website.They also have the benefit of sponsored by Google, giving new visitors faith that your website is what it’s advertised as.

It is the role of your PPC manager to run and manage your ad campaign. The main variable for this task will be the keywords and phrases you make use of in your advert text. The main idea would be to line this up as closely as possible with what you expect your audience to be searching for, and this can be achieved using keyword search tools such as Google Adwords.

Keywords used in ads generally become more expensive, the more popular and widely used they are. By experimenting with different variations, your PPC manager can try to improve the effectiveness of your campaign, and can even try to do so while lowering the cost of advertising to improve your return on investment.


Friday, 11 August 2017, 06:57 am Written by 


While a well-functioning mobile website should behave much like a desktop website, there are a number of factors which become relevant with mobile website design, which is less so in normal website design. In this post, we hope to give you an overview of what mobile website design is, how it works, and importantly, how to make the most out of it.

First of all, what distinguishes mobile website design from more conventional web design work? While originally content and web design were built for large screens, with the development of the mobile web, and wide-ranging use of mobile devices and tablets, it was necessary for developers to find a new way of designing to fit these varied screen sizes, the solution, responsive design.

Responsive design is all about creating a structure to your website which is able to respond dynamically to the screen size on which it is being viewed. The way this works is by measuring your page layout using a grid, which then simply scales up or down depending on screen size, while retaining consistency and integrity to your content, layout, and more.

Of the first key principles to keep in mind when designing for your mobile audience, simplicity is key. A complicated website design can have many issues when being viewed on a mobile device, and features may become corrupt, or may simply just look cluttered and untidy, distracting your viewer’s eye from the content.

The next key principle, related to the last, is website speed. Mobile devices are not subject to the same consistency with network and 4G, meaning that connections can be less reliable. By ensuring your website is simple, you’ll also be able to focus on website speed.

Last but not least, when designing for mobile, you must ensure the pages are finger friendly. The main thing to consider here are that all of your icons, menus, and other elements which need to be clicked are large enough to work with fingers and thumbs. You should also make sure that pinch to zoom works properly, as well as scrolling elements, and anything else which might be relevant here.


Tuesday, 01 August 2017, 06:55 am Written by 


If you’re setting up a new business website and are looking for some direction, then you’ve found your way to the right place. At Executive Decision Marketing we offer top SEO services for online businesses. We can offer a complete package, or serve you in one particular area of your SEO to produce a professional and effective website.

One of the first things that people generally think of when it comes to building a website, is design. This can be useful for helping to visualise the project, and your website design will have a number of effects on your overall success online. Firstly, your website design will be one of the first things that most of your visitors notice, and first impressions count. Now there is no one way of building a website, but our advice is to keep things simple where possible, this will keep things looking less cluttered, but will also help your site to run more quickly.

Responsive design is also absolutely key today, and no new website online will go very far without it, plus, responsive design is now more cost-effective than ever. Responsive design is also known as mobile website design, and it’s all about ensuring that your site works properly regardless of which device accesses it. The main reason for responsive design is the change in the way that we use our mobile phones and browse the web. If you’ve ever entered a site on your mobile to find that it doesn’t work, this is an example of a website without responsive design. This works by using a grid system to re-scale your content depending on the screen size of the device being used, allowing a seamless experience for all users.

By building backlinks within your content, you’ll be able to pick up traffic, link with other related sites online, and have a fantastic, unique, and advanced SEO method at your disposal. Backlinks are hyperlinks that you embed within your content, and which link to other relevant web pages in order to demonstrate something or add greater detail. In time, the sites you link should even begin to link back to your own pages.


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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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