Monday, 21 August 2017, 07:00 am Written by 

 

This week’s post is dedicated to PPC management. Here we’ll be considering what PPC ads are, and how PPC management can help to boost a campaign. We’ll also be looking at the main ways that a PPC manager can work to improve your results and return on investment.

Before we go any further, though, how does PPC management work in conjunction with search engine optimisation methods that you make use of? Well, PPC management works fantastically well when used with a strong approach to SEO, but you should be aware that a PPC campaign without the support of SEO, may be money wasted.

PPC adverts (or pay per click adverts), are paid search engine adverts which are found at the top of search engine results when you enter a relevant search term. These ads are usually bold, they feature before the main list of websites, and are labelled as “sponsored links” on Google, for example. The main benefits of these ads are as follows.

Firstly, PPC ads are great for putting your content right in front of your audience for all to see. These adds do the laborious job of tallying up your first page placements, increasing the chance that a visitor will find your website.They also have the benefit of sponsored by Google, giving new visitors faith that your website is what it’s advertised as.

It is the role of your PPC manager to run and manage your ad campaign. The main variable for this task will be the keywords and phrases you make use of in your advert text. The main idea would be to line this up as closely as possible with what you expect your audience to be searching for, and this can be achieved using keyword search tools such as Google Adwords.

Keywords used in ads generally become more expensive, the more popular and widely used they are. By experimenting with different variations, your PPC manager can try to improve the effectiveness of your campaign, and can even try to do so while lowering the cost of advertising to improve your return on investment.

 

Friday, 11 August 2017, 06:57 am Written by 

 

While a well-functioning mobile website should behave much like a desktop website, there are a number of factors which become relevant with mobile website design, which is less so in normal website design. In this post, we hope to give you an overview of what mobile website design is, how it works, and importantly, how to make the most out of it.

First of all, what distinguishes mobile website design from more conventional web design work? While originally content and web design were built for large screens, with the development of the mobile web, and wide-ranging use of mobile devices and tablets, it was necessary for developers to find a new way of designing to fit these varied screen sizes, the solution, responsive design.

Responsive design is all about creating a structure to your website which is able to respond dynamically to the screen size on which it is being viewed. The way this works is by measuring your page layout using a grid, which then simply scales up or down depending on screen size, while retaining consistency and integrity to your content, layout, and more.

Of the first key principles to keep in mind when designing for your mobile audience, simplicity is key. A complicated website design can have many issues when being viewed on a mobile device, and features may become corrupt, or may simply just look cluttered and untidy, distracting your viewer’s eye from the content.

The next key principle, related to the last, is website speed. Mobile devices are not subject to the same consistency with network and 4G, meaning that connections can be less reliable. By ensuring your website is simple, you’ll also be able to focus on website speed.

Last but not least, when designing for mobile, you must ensure the pages are finger friendly. The main thing to consider here are that all of your icons, menus, and other elements which need to be clicked are large enough to work with fingers and thumbs. You should also make sure that pinch to zoom works properly, as well as scrolling elements, and anything else which might be relevant here.

 

Tuesday, 01 August 2017, 06:55 am Written by 

 

If you’re setting up a new business website and are looking for some direction, then you’ve found your way to the right place. At Executive Decision Marketing we offer top SEO services for online businesses. We can offer a complete package, or serve you in one particular area of your SEO to produce a professional and effective website.

One of the first things that people generally think of when it comes to building a website, is design. This can be useful for helping to visualise the project, and your website design will have a number of effects on your overall success online. Firstly, your website design will be one of the first things that most of your visitors notice, and first impressions count. Now there is no one way of building a website, but our advice is to keep things simple where possible, this will keep things looking less cluttered, but will also help your site to run more quickly.

Responsive design is also absolutely key today, and no new website online will go very far without it, plus, responsive design is now more cost-effective than ever. Responsive design is also known as mobile website design, and it’s all about ensuring that your site works properly regardless of which device accesses it. The main reason for responsive design is the change in the way that we use our mobile phones and browse the web. If you’ve ever entered a site on your mobile to find that it doesn’t work, this is an example of a website without responsive design. This works by using a grid system to re-scale your content depending on the screen size of the device being used, allowing a seamless experience for all users.

By building backlinks within your content, you’ll be able to pick up traffic, link with other related sites online, and have a fantastic, unique, and advanced SEO method at your disposal. Backlinks are hyperlinks that you embed within your content, and which link to other relevant web pages in order to demonstrate something or add greater detail. In time, the sites you link should even begin to link back to your own pages.

 

Saturday, 22 July 2017, 06:53 am Written by 

 

Though in many cases, there is little difference between the way that a large company and a smaller one would navigate search engine optimisation, there are some key differences and some different ways that a smaller business might do the same things. In this week’s post, we’ll be focussing on top SEO tricks for smaller businesses.

First of all, whether you’re establishing a website for the first time, or if you’ve run business sites before, or even if you’re simply looking to give your existing site a facelift – the very best advice is to try to keep your design as simplistic as possible. For this reason, you should take a minimalist approach to web design.

It is natural that, depending on what type of business you run, you will have different needs depending. For example, a service for clown rental for kids birthday parties is going to be brighter in general than an accountancy website, but this doesn’t mean you can’t use your bright colours tactically in your logo, and other small details. There are a few key reasons for simple design, and these include the speed of your site, and in order to not distract too much from your actual content.

As a small business, you will find it slightly more difficult at first to build up your web pages to land on the search engine’s first page. As such, content quality becomes even more significant for smaller firms, and as such should be an early consideration. Your content is your chance to share your expertise with your audience. As one simple tip to improve content, be sure to check out the competition, so you know what you’re up against.

Responsive design is absolutely essential today, allowing mobile users to access your website without corrupting its integrity. Without mobile design, mobile users will click onto a badly fragmented web page, or perhaps it won’t work at all. Responsive design is now very cost-effective, and it works by scaling your web pages using a grid and displaying content in the relevant scale depending on the screen size of the device viewing it.

Wednesday, 12 July 2017, 06:51 am Written by 

 

At Executive Decision Marketing we develop our clients’ websites in order to boost online business traffic or sales. These are a rich variety of different methods available to our expert SEO teams, and in this post, we wanted to take a closer look at just a few of these methods. Our teams are happy to work on large scale projects, as well as carrying out small odd jobs that you might require.

For those of you that we might be going too quickly for, SEO stands for search engine optimisation, and search engine optimisation is all about how your website relates to the search engine in order to boost first page placements, web traffic, sales, and much more.

One of the most fixed rules for SEO of all time has to be that content is king. While SEO techniques can make the definite difference to whether or not you outperform your rival, first of all, you need to ensure that your content is right. Whatever your business does, none of your potential audience or customers are looking for the second best, which is why you need to try to stay one step ahead of the competition when it comes to content. Our experts can help create or edit existing content, or otherwise are happy to help you with tips and tricks for creating or reshaping your own.

Next up in our key SEO checklist is keyword research. This involves searching for and researching the best key terms and phrases to use within your content. There are now a variety of tools available for researching keywords, which our team will supply as part of the service. These keywords are all about syncing your content with what your core audience is likely to be searching for.

Your web design, though superficial in some respects, can also play a huge role in how effective your website is. When designing your site, be sure to keep branding in mind, though, remember that too much design and fuss can be a bad thing, and too many design elements can even potentially slow your website down.

Saturday, 01 July 2017, 06:47 am Written by 

 

In this week’s blog post we’ll be considering some of the different search engine optimisation methods used by SEO specialists in order to boost your web traffic. For those of you who might not know, SEO or search engine optimisation describes the various different ways of optimising your website in respect of how search engines work. Since you will generally rely on a search engine as a mediate between your audiences search and your website, these are all very relevant to your online success.

One of the most important elements of any website is the web content on each page of your site. Essentially, the content is all written information on your website, and in a sense, all other features of your site, including design, keyword research, blogs, and so on, are all there in support of the content on your site. Your content is what your audience visits your website for, and so it is essential that you get this right.

Your SEO specialists will either be able to create custom content for you or will otherwise be able to advise if you think that you are in the best position to create your own content, as the expert in your field. Other content inspiration can come from other websites, as well as your own competition, so be sure to keep a finger on the pulse.

The most important superficial element of your website is your web design. This should be created with your own brand in mind and should reflect your business. With this said, when it comes to web design, less is more. This applies both to the visual result of your website, but also to keep it running smoothly and as quickly as possible.

Additional web tools can also have a big effect on your website’s success. These can include instant click to call buttons, as well as map services. These tools are particularly valuable to retail businesses, restaurants, bars, and other similar enterprises which rely on seeing their customer face to face. Plus, you can even keep track of how many visitors use these services, letting you know how well it is working.

Wednesday, 21 June 2017, 06:44 am Written by 

At Executive Decision Marketing, we specialise in working with businesses, large or small, to develop practical, workable, short and long-term SEO strategies. Our in-house SEO specialists are experienced with working across all areas of SEO, from content creation to website design. For more info on our SEO services, please read on.

One of the first SEO jobs that most businesses put as a priority is website design. Your web design gives your visitors their first big impression of your business, and so it is understandable to prioritise your website design. There are no fixed rules for website design, but you should ensure that your site is clean, presentable, easy to navigate and that it makes use of colour schemes and logos of your brand.

We can also help websites when it comes to web content. Essentially, your content is what the website exists for, so never underestimate the importance of good quality content. The written content on your site is the substance of your site, and even if you get other things wrong in your SEO approach, there’s nothing that really comes close to the importance of your web content. Whether you want to be casual or professional, that’s up to you, but be sure that your content matches your brand image.

Your general approach to branding can also be a big element of your SEO strategy online. Be sure to present your brand in ways that represent the personality of your business. If you don’t take yourselves too seriously, don’t be afraid to put this across with your on-site branding. The most important thing, though, when it comes to branding, is consistency. Be sure to present yourself consistently on each page to your site.

Another key area of SEO that is somewhat connected to your content, is proper keyword research. Keyword research is all about ensuring that you’re using the same key terms and phrases in your website content that your audience is using to search for those same things. Tools like Google Adwords and a range of other options can provide you with these SEO keywords, and they increase the likelihood of achieving first page placements for each web page.  

Sunday, 11 June 2017, 02:14 pm Written by 

 

Custom blog creation is an incredibly powerful tool for website SEO, though it’s also one of the most commonly forgotten SEO tools. Here we’ll be explaining what makes a custom blog so useful (both for your visitors and for you search engine optimisation) as well as how you can use this information to make the most out of your blog.

There are generally two different sides or aspects of custom blogging to consider from an SEO point of view, these being the effect on your actual visitor and the effect with the search engine. First, let’s take a look at the effect you’d blog can have on your audience or potential audience.

Regardless of what industry you operate in, there is an audience out there looking for the best info, with the most engaging, informative, or entertaining content. By offering a blog full of unique content you will become an authority in your area, and this will not only give you esteem with your audience but will also help you to build your audience base.

Your blog is also handy in offering an entirely new and separate component within your website. This allows you to offer your visitors more, without overcrowding the main pages of your site with additional content.

Another mighty perk of using a custom blog is that it is extremely cost effective as SEO goes. Setting up the blog is easy, and from there it’s up to you how often you post. Paying for professional blog writing is also fairly cost effective, and if you write it yourself, then it’s free!

For each different benefit your custom blog has to your actual audience, you’ll see an equal reaction in terms of the search engine. The more visitors your blog attracts, the better your site will rank, though your blog also works as an SEO tool in a more direct connection to the search engine.

Search engine robots and crawlers constantly crawl your site to understand what your content is about, and who it is directed at. By posting in a blog you will not only offer the search engine more information to use, you’ll also help to boost your site activity.

 

Thursday, 01 June 2017, 02:12 pm Written by 

 

While the aims and objectives of your mobile website design are likely to be identical to your intentions for a desktop website design, there are some essential characteristics that make mobile web design unique and that stems from the character of the mobile web. In this blog post, we will simply be pointing out the design elements unique to the mobile web and will leave more general web design out (there’s plenty of info abounding the rest of our blog on that).

Need for Space
Unlike developing for desktop, mobile design is far more limited for screen space, and this is the first and perhaps most fundamental difference between designing for mobile. It becomes essential to find new ways of saving space, and this might include basic changes such as using less media on your pages or making menus smaller. Going further, you can also take advantage of some mobile specific design traits, such as hidden menus that come in and out of view when needed.

Need for Speed
Next up, when designing for mobile, a particular effort must be made regarding page loading times. Unlike browsing using your home router, mobile browsing speeds can be far more varied but are somewhat slower. By building your website efficiently, with all unnecessary elements removed, you can make a big difference to your website speed.

Need for simplicity
This somewhat relates to the previous two points, but also encompasses the web design itself, too. In addition to minimising media, and heavy design elements, you should also keep colour schemes as neutral as possible, and menus as simple as can be when designing for mobile.

Need for finger-friendly design
Your mobile design is also unique in how it will be used, and one key difference is that your visitors will be using their fingers and thumbs to navigate around your site, rather than the more precise cursor or a mouse. The main implication of this is that you must ensure that all elements that need to be clicked on are large enough to be used with finger and thumb if not, this can become very frustrating.

Monday, 22 May 2017, 02:09 pm Written by 

 

Welcome to our weekly SEO blog post. This week we want to discuss some general tips for approaching mobile website design, and these apply as much to existing websites as if you’re building from scratch.

In many ways, designing and building a website to be viewed on a mobile or tablet device is the same as building a conventional website designed for the desktop. Earlier in the development of the mobile web, it was common for sites to ignore mobile design, while others set separate sites up to cater to a mobile audience. Then along came responsive design, which has since become more or less the exclusive solution to web building.

Put in simple terms, responsive design simply means building a website that can intuitively respond to the device on which it is being viewed. All of the design is scaled, and when viewed by variable devices, the shape of each design element simply scales up or down to be the relative size that the screen requires. Responsive design makes designing for mobile a far easier task, though there are still some key things to keep in mind for your mobile audience.

Speed
Unlike browsing on your home or office computer, the Internet connection is far less reliable when moving around the city with a mobile device. As such, it makes sense to design with loading times and website speed in mind.

Space
You should also take space into account for your mobile audience. Be sure to use your space wisely, and you can even introduce tools like hidden menus to free up more space if you need.

Simple
Simplicity is key for website speed, but also for your viewer’s eye. Too much of a vibrant design can be distracting, and instead, you should keep a focus on your content by using a clean and simplistic yet functional design.

Handheld friendly
Last but not least, design with it in mind that many of your visitors will be using a handheld device. This doesn’t have too many implications, but it’s essential to ensure that all buttons and icons are large enough to click with a finger, and you should also ensure that font is large enough throughout your site.

About usLearn about EDM

Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

Read more

Contact info

Los Angeles Office:
Corporate 1011 Goodrich Blvd.
Los Angeles, CA 90022
Toll Free: 800-741-1941
Fax: (818)337-2408