Thursday, 13 October 2016, 02:59 pm Written by 

There are many aspects of a website in which an administrator is responsible for. One of these aspects is the content that is being put onto these websites. For a business website, the need for business information, along with the services and the products that are offered is included within this website. However, one key component that many businesses do not consider is a blog. Luckily, for businesses that take the time for custom blog creation, they notice that their appeal to the market is increased. Why is this? There are several reasons, all of which we will take a look at.

A Blog Creates a Voice for your Company
For those who are considering custom blog creation, they need to realize that this is something that can create a voice for their business. This can go a long way in building your brand online, which is highly important. When you have a voice, this is going to make you one of the main players that people consider when they look online for a business of your kind. That is why so many businesses take the time to create and maintain a blog, even when they are super busy, as they realize the importance.

A Blog Makes You an Expert
For businesses that offer services to the consumer market, their blogs are often going to discuss those services in which they provide to the consumer market. Thus, a blog is going to prove that you do know what you are talking about. And from this point, consumers start to trust what you offer. They see the knowledge that you have about the subject, which is what you want the consumer to do. The more trust a consumer has in you, the more likely they are to use your business and recommend it to others. And this is all due to the information that you are blogging about.

Blogs are Great for SEO
For those who have blogs on their website, they often find that this makes it easier to rank for keywords. The blogs that are published are going to be those that are going to contain these keywords, which will help to rank your website higher on search engines.

Monday, 03 October 2016, 02:57 pm Written by 

Pay per click, commonly referred to as PPC is one of the methods which search engines as well as customers find your website. It is therefore a form of website promotion strategy. It is an essential tool of online marketing and it’s therefore a key to ensuring that target audiences find your website.

What do PPC Management Companies Do?
PPC advertising specialists normally help you get the most out of your bid dollars by working to choose and select the best keywords. The best keywords are those, which will drive a lot of traffic to your site at the minimum possible cost. No company wants to spend more on a click than they have to especially if the keyword is not directly converting leads into sales.

Advertising specialists normally will assist you target ads on the platforms which you choose. You can run your pay per click adverts on popular search engines such as Bing, Google and Yahoo. You can also run the adverts as social networks such as Facebook, LinkedIn and even Pinterest. The advertising company you choose is supposed to guide and advise you into choosing the best platform for your business. The three award winning companies mentioned above are very good at these. They will work closely with you and help you come up with a stable PPC advertising plan.

Important Factors in PPC Management
When choosing a PPC management company to manage your pay per click campaigns, there are a number of factors you should consider. There are stated below:

  • Experience: The first feature you should consider is the level of experience of the company. This not only entails the number of years the company has been in service, but also the industries, which the company is familiar with. It is important that you consider those companies, which are accredited by either Google, Big etc.
  • Reporting: Also pick a company, which provides detailed and adequate reporting since it’s an essential feature of PPC campaigns.
  • Customer Service: Choose a company, which provides adequate customer services e.g. network solutions. Additionally, pick a company, which is concerned with its customers.
Saturday, 24 September 2016, 02:49 pm Written by 

Social bookmarking is a method or a way for people to organize, store, search and manage bookmarks of webpages. Users normally save links of webpages that they desire to share through the use of a social bookmarking website to save these links. It is important to note that the bookmarks are normally public and can be seen by other members who are in the website where they’re actually stored. An example of a social bookmarking site is

Most of the social bookmarking services that we have today are normally organized by user applying keywords or tags to content on a website. This therefore implies that other users can see the bookmarks related to a particular selected tag, and view info about the number of users who have bookmarked them. Social bookmarking is also referred to as Folksonomy, social classification, collaborative tagging etc.

How Can Social Bookmarking can help me promoting my website?

  • Increasing Traffic: Most of the search engines normally list results from bookmarking websites. Therefore, if your website is bookmarked it can attract a lot of traffic towards it. This will therefore be a way of promoting your site. Additionally it increases traffic by adding up social bookmarking buttons to your site. Adding a social bookmark links to your website or blog makes it simple for the readers to read and share your contents and therefore site promotion happens.
  • Tagging to Other Sites: Also, being featured on one bookmarking site often leads to people tagging your site to other bookmarking sites. This is a great opportunity for website promotion.

Therefore there are a lot of benefits which are derived from the bookmarking of a website. The kind of traffic that you are likely to receive will be most likely being very engaged and targeted to your websites contents. Therefore, social bookmarking can be an awesome tool to use in your website promotion strategy. To sum it all, I would encourage companies, organizations as well as individuals who own websites to consider bookmarking their websites. SEO specialists and experts should consider bookmarking as a new SEO strategy.

Wednesday, 14 September 2016, 02:38 pm Written by 

Targeted Email marketing works better for a number of reasons as listed below.

Your leads are at different points in the sales cycle
Not all your customers are normally interested in all your products or services. Depending on the complexity of your product line, it can take time before a business or a company decides to buy your products. This is where targeted email marketing comes in. Targeted emails allow you to usher in prospective customers via your sales cycle without consuming a lot of time. Let’s assume that you have already segmented your customers well and made them understand why they need to purchase your product, other benefits, which you will enjoy, include:

  • Better Delivery rates
  • Better Conversions
  • Improved Click-through rates

Your Email Reputation will improve
A survey conducted indicated that 21% of emails worldwide were not reaching the inbox of the desired recipients. This happens because most people put spam filters on their emails so as to avoid receiving disturbing and annoying emails. By using email list segmentation, you can send emails, which contain personalized content and therefore are less likely to annoy the customers.

There are various ways which you can segment your email list so as to improve the deliverability rates. Consider segmenting as follows:

  • New subscribers who know very little about your business or require a lot of trust and convincing.
  • Those who do not respond and could respond via a reactivation campaign.
  • Those who are loyal to your business and are engaged with your content.

Your Conversion rates will improve
Targeted email marketing helps you to put the right content in front of the right customers. This leads to elimination of as much resistance as possible. Isotoner, for example increased their revenue by approximately 7000% due to email marketing.

Therefore, given the effectiveness of targeted email marketing it is advisable that we embrace it in our businesses. A lot of campaigns are involved in the startup process and this can be quite challenging in terms of funds. However, with time, it yields a lot of benefits.

Wednesday, 24 August 2016, 02:26 pm Written by 

The search engine optimization process has changed significantly over the years. Many of the traditional strategies that were been used are no longer effective today. Artificial intelligence has been introduced as the new backbone for new search algorithm. Therefore, it is important to rethink of the various ways we’re going to do SEO in the year of 2016. Below are some important practices, which a Modern expert SEO should emphasize on:

Understand Relevant Information Vs. Keyword Targeting
The major issue with keyword targeting is that misuse of the keywords is easily noticed by Google. In return, Google places a penalty on your site by throwing it backwards a few pages. However if still done the right way it can still bring a lot of traffic on the website. However, relevant information is a good technic and a better way of keyword targeting than just stuffing the page with lots of keywords.

 Target Customers Locally
As an expert SEO, it is important to understand that local listings usually appear on top of the search results page. Therefore, it is advisable that you target local customers as it can turn out to be the most rewarding.

Understand that Back Links Matter
Google normally emphasizes on related info. Therefore, linking a certain website page with another site which contains relevant and quality info will have a good impact on the search results and this is likely to bring a lot of traffic on the website.

Understand Social Media Role in Modern Day Strategy
As an expert SEO it is important to understand that if a website contains great contents, then it’s more likely that it will circulate over the social media. This is the main reason why Google normally includes results from Twitter, Facebook, and Google plus etc. in its search results. Your business can attain a lot of traffic from the social sites if in return you maintain a habit of relevant and quality content.

Go Responsive
Responsive web designs which can accommodate both computer ad mobile users can also attract a lot of traffic to your website. Google normally recommends the use of responsive web design technique.

Sunday, 14 August 2016, 02:19 pm Written by 

The main role of a Search Engine Optimization (SEO) Specialist is to analyze, review and implement changes on websites so that they become fully optimized for search engine use. This means in other words that the work of such a specialist is to increase and maximize the traffic to a website in order to improve the webpage rank within the search engines. Put in simpler language, it’s the work of SEO Specialists to ensure that when search engines are used, your website appears on top of the page. Due to the advancement of technology, the role of entails a lot today than it used to earlier on.

Qualifications that a SEO Specialist must possess
A modern day specialist must possess a number of skills. One of them is that he or she must be a problem solver and a decision maker. This is because this is a challenging task, which may require a lot of prioritizing on the relevant content to upload. Today, search engines are placing a lot of importance on quality content. Therefore, if your website lacks quality information it may end up lagging behind. Such a specialist also have to understand and include key words and phrases which attract a lot of traffic on the site. Such a specialist should also have knowledge of dealing with internal links and the ability to solve problems when trying to find the best approach to internal links. A degree and a minimum of three years’ experience is required for one to acquire this title. Additionally, knowledge of HTML, CSS, programming languages and blogging is highly desired. He or she should also understand SEO copywriting.

Major Roles
The roles of such a specialist include the following:

  • Analyzing of websites so as to improve them
  • Implement and test various search engine marketing techniques, website layouts and advertising for search engine optimization.

According to, the average salary of this job is approximately $45216. However, this differs from one company to another and is also dependent on the experience that one has. All in all, it’s a good career, which one can venture in.

Thursday, 04 August 2016, 06:20 pm Written by 

Video SEO is a thoroughly-explored field by now, having hit the big-time back in 2014. Almost any SEO guy can tell you the basics: keywords go into the title and description box, tags are important, and of course the entire transcription/closed-captioning thing is a HUGE keyword/LSI opportunity but only if you type it in yourself.

What most people don’t think about is that, just like any other website, Google (now that they own YouTube as well as our souls) pays close attention to how people interact with videos. They might not have a lot of access to data from some sites (and thank goodness!), but if they can, they’ll take a look at statistics that include:

  • How many people click on a video,
  • How many people click on a subscribe button if placed inside the video itself, and
  • How far into the video people, on average, watch before they click away.

That last stat, however, is far and away the most important. Look at it this way: if you click onto a video, realize it’s not what you want, and click away, what does that tell Google? It tells them that the thumbnail and/or title might be intriguing, but there’s a mismatch between what was promised and what was delivered.

What happens if someone clicks a Subscribe button at the beginning of a video, but clicks away a minute into a 45-minute video? It means they might like the channel, or think they’ll like the channel, but they’re not ready to stick it out. (On the other side, if someone completes the entire 45-minute video and doesn’t click Subscribe, they were clearly still interested enough to watch the whole video, which means the video itself is good, even if the channel isn’t motivating enough to capture the Subscribe.)

What does this mean in terms of maximizing your video SEO? Simple — it means you make your video promise something, and then you make your video keep promising, and then finally at the end you deliver hugely on that promise. If you can get them hooked, sustain interest, and then satisfy them such that they hang out until near the end, you just won a huge victory over other, less-interesting videos, even if the other videos have more tags filled in and a better transcription.

Monday, 25 July 2016, 06:09 pm Written by 

Everyone with an Internet connection knows by now that WordPress is the blogging platform of choice for just about everything. It doesn’t matter if you’re a manufacturer of industrial conveyor-belt cleaners or a teenage boy blogging about how easily The Flash could beat Superman in a no-holds-barred fight, WordPress has the ability to put together a blog that will look decent and let you speak your mind in as much detail as you see fit. So why, then, do all of these SEO companies offer custom blog creation services?

You’d think they wouldn’t get much by way of customers, since anyone can have a blog in seconds just by applying at, right? Oh, so very wrong.

The fact is that, if you intend to use your blog for even the most humble commercial purpose, you need to hire one of those custom blog creators. They do so much for a blog that you’ll never notice — but Google will, and Google will respond by strongly considering ranking your best blog entries. Organic traffic can be a reality — but not without some strong customization.

Come Into My Parlor
The first big advantage that a blog customization will give you is the regular crawling of your blog — all of it — by the Google Spider. All too often, a blog post that’s more than a few months old will just fall right off of the Internet, invisible because even though it technically exists, Google’s spider hasn’t seen it in a while, so Google thinks it’s been taken down. A custom blog creator knows how Google’s spider travels, and provides a big, easy path for it to explore all of the pages on your site every time it comes by.

Feng Shwordpress
The second big advantage comes with the power of interior linking structures. The basic WordPress blog does a passable job with its innate Category and Tags pages, but there are a few tweaks that are performed during your standard custom blog creation that make them 9.5x more powerful than the default. These powerful interior links automatically point more juice at the pages that are already getting attention, making sure that they vault to the top.

Of course, that’s just scratching the surface — there are dozens of advantages you can gain just from a careful selection of theme and header, and the selection of the best keywords for your default categories and most common tags. The point, in the end, is that custom blog creation is well worth the money, even taking into the fact that the alternative is actually free.

Friday, 15 July 2016, 06:05 pm Written by 

Mobile websites come in three basic flavors. There’s the ones that redirect, where you have, but then when you log in from your phone, it’s There’s the ones that are responsive, where when you log in from your phone you see what looks like the same page, but it’s been rescaled and some content has been cut so that it fits better on your phone screen. And there’s the mobile websites that suck.

Yep, that’s it.

And while Google has spent much of the past few years crowing about the importance of responsive design and how it maximizes…stuff (they haven’t been all that clear on it), there are those gurus and those surprisingly-big websites (like Wikipedia) who just don’t do the responsive thing. You ready to learn why?

Con #1: Load Times
The thing about responsive design is that, while it’s great-looking (when done well), it requires the device that’s loading your page to load the whole page. Even if it’s only looking at 1/5th of the content, every graphic and flair and menu that is missing from the responsively-edited version still has to be in memory on the phone. That means long load times (which are bad-bad-bad for impatient mobile users) and it means larger downloads (which are equally bad for folks on limited-bandwidth mobile plans.)

Con #2: Conversion Rates
Simply put, it’s damn near impossible to perform Conversion Rate Optimization when your website looks like five different sites depending on the size of the screen that’s accessing it. A change that bumps the conversion rate of the largest size up will tank the conversion rate on the smallest two sizes. It’s massively easier to perform CRO on two separate, static sites than it is to do it on one responsive site.

Con #3: Build Time (and Price)
Websites designed for mobile natively are rock-bottom cheap, because they have relatively zero by way of features, flair, or other expensive bits. In contrast, to take a website that has been developed for desktop and then redesign it into a responsive website absolutely will take 50% longer and cost 70% more than developing a native-mobile version of the same site.

Mobile website design is a science that the world has pretty much mastered by now — but deciding between ‘what Google claims they want’ and what actually works for you is still an art.

Tuesday, 05 July 2016, 06:03 pm Written by 

Back in the glory days of SEO, when “Content is King!” was a new mantra and Google didn’t know a private blog network from an automated reposter, the expert SEO guy was just that — he was the expert SEO guy, and he did his job to your content after your content was created. By a different guy. Probably John.

But that doesn’t fly anymore. Today’s Google is much more self-aware, and much more lucid when it comes to stupid SEO tricks, so there’s no longer one guy who has read The Book™ and knows how to do The SEO™. Today, SEO happens at literally every phase of a business’ online development.

  • The network engineer has to know enough about SEO to understand that load times, both time-to-first-ping and time-to-full-render, are important factors in how a page is ranked, albeit indirectly in the latter case (see the UX part below.)
  • The web developer has to know enough about SEO to understand that creating an information hierarchy with structured vertical silos with internal crosslinking sufficiency is critical to your future rankings.
  • The interface experience designer has to know enough about SEO to understand how bounce time, dwell time, and other signals of user satisfaction are interpreted by Google when it comes to ranking a page.
  • The content creator has to know enough about SEO to understand that despite Google’s protestations, keywords are still a thing, and Latent Semantic Indexing is actually more important than ever.  Depending on the kind of content created, they might also need to know ‘expert SEO’ such as how to optimize a video, an image, an app (yep!) and more.
  • The social media/outreach coordinator has to know enough about SEO to recognize which industry powerhouses and which social influencers wield websites that are influential, relevant, and accessible (i.e. able to achieve a backlink without investing too much time/money into the process.)

So Then What Is My SEO Company Doing?
Most likely, your SEO company is doing basically the last two parts from the above — not because they can’t do it all (or even because they shouldn’t, because they totally should), but because you came to them and told them the first parts were already done. They were essentially forced to take over someone else’s work.

Chances are, if the first guys who did your web development weren’t expert SEO guys themselves, your current SEO company could significantly improve your results if you let them start over and build everything right the first time around.

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